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Search Engine Marketing Case Study
The Reliable Interior for FGA cone
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Challenges

The Reliable Interior is operating in a quite saturated industry where hundreds of interior design and home decoration companies are vying for the audience’s attention online. Our team faced these primary challenges:

  • The client was confused about their online presence objectives
  • They wanted to quadruple their conversions using paid marketing tactics in an unreasonably short amount of time
  • Their initial advertising budget was insufficient
  • Choosing their ideal customers was difficult given the nature of their services
  • The client has a diverse audience and personalizing ads for them was a challenge

Our Strategy

We sat with the client to set up reasonable expectations and acknowledged the client’s goals before conducting meticulous and comprehensive industry research to analyze their competitors’ performance. Our marketers, creatives and copywriters collaborated to perfect every part of the campaign such as visuals, ad content, ad spending, choosing apt demographics and more. Plus, we A/B tested various ads before picking the copy angle and creative that accomplished the ideal performance.

Execution

We crafted new, precisely targeted search engine marketing campaigns for Google Adwords. This strategic move helped us with better audience segmentation and content alignment to optimize our campaign performance. Using analytics data and real-time insights, our professionals integrated a proactive way for ad placements. The timely tweaks in ad placements depending on performance reports assured agility and responsiveness of our advertising tactic.

Results By testing different ads, refining, and continually enhancing our search engine marketing efforts, we managed to substantially increase our client’s clickthrough rates, conversion rates, impression shares, cost per click, and cost per action. Want to replicate the same results for your interior design business? Digital Grvaity can take your growth to new heights. Ping us, we will create a custom SEM strategy for you.