Discover top non-celebrity Instagram influencers who inspire with authentic content, creative ideas, and a loyal follower base across niches.
Top Instagram influencers non celebrity have proved that Instagram can build your career. It’s not just a social media platform to send people reels and upload your posts. You can create a personal brand to do product endorsements and sponsored content. People who do that and become successful in it are influencers.
Influencers are the types of celebrities who build their careers entirely on social platforms. They engage directly with their followers through relatable and interactive content. These famous influencers foster millions of follower growth on Instagram and TikTok. This article will talk about people who were once regular social media users but now they are celebrities.
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Below we talk about 13 famous influencers on Instagram. You can reach out to these famous influencers to promote your brands, products or services.
If you want to target the audience of millennials and Gen Z, Khaby is the best choice. Khaby simplifies complicated life hacks with his expressions and hand gestures. With 81.3 million Instagram followers and millions of views per post, he is the richest instagram influencers non celebrity. The total posts on his profile are 554. His content is a marketing goldmine. Khaby earns $332k per post, with brands like Pepsi and Airbnb. His partnership with Bad Boys 4 Ride or Die even helped sell out theaters, without him saying a word. Khaby’s content has turned himself into one of the top instagram influencers.
If you want to target kids, teenagers, and people below 30, MrBeast is the best choice. MrBeast is a YouTube sensation. He’s also one of the highest-paid non-celebrity Instagram influencers with 61.8 million followers. He has 331 Instagram posts and earns over $100,000 and even $300,000 per post. And that too as a side hustle because his main business is his YouTube channel. He’s popular among young people because of his extreme challenges and philanthropic stunts. MrBeast’s content fosters millions. This allowed him to make a business empire spanning restaurants, merchandise, and more.
If you want to target women aged 18-40, especially beauty enthusiasts and makeup professionals, Huda is the best choice. Huda turned her passion for makeup and personal stories into a multi-million dollar business. Today her makeup brand Huda Beauty competes with brands like Maybelline and even Kylie Jenner’s makeup brand. She has 54.5 million followers, making her one of the top Instagram influencers non celebrity. Huda Beauty’s page has 2919 posts. She earns $221k per post by sharing beauty tutorials, skincare tips, and product reviews. Besides that, her brand, Huda Beauty, is now a billion-dollar company. Huda’s success shows how Instagram can be turned into a passionate business. You just need to blend personal branding with industry leadership.
If you want to target Latinas and young women aged 15-30, especially in USA, Lele is the best choice. Lele pons was once famous for her funny videos. She has grown a lot since then, eventually honored to choose Miss Universe Mexico. Today, being one of the top Instagram influencers, she works with brands including Shein. Lele has 53.7 million Instagram followers and 2687 total posts. Her sponsored posts earn about $218k each. Not only that, she composes music, writes jokes and works on fashion projects too. This separates Lele from traditional celebrities, as she’s an all rounder Instagram influencer.
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If you want to target Gen Z audiences from North American demographics, Charli is the best choice. Charli is a TikTok royalty as well as one of the top Instagram influencers. She has 43 million Instagram followers and 220 posts. Her viral dance videos make an estimated $180k per Instagram post. Not only that, she also posts stuff about her lifestyle. Charli’s vlogs, beauty tutorials, and lifestyle brand promotions, consistently wins millions of views. She has also launched her own product lines and even a Dunkin’ Donuts drink named after her. These accomplishments make her one of the top non-celebrity female influencers.
If you want to target Gen Z girls and young women aged 13-25, especially in North Amercia, Addison is the best choice. Addison started off as a TikToker and soon became one of the top Instagram influencers. Today she has 36.1 million followers on Instagram. She earns up to $150k per Insta post and has around 90 posts. All she does is brand promotions related to beauty, fashion, music and her personal content. Brands reach out to her when launching a makeup line, releasing new music and other similar stuff. Her marketing talent helps businesses out there to thrive in this competitive market.
If you want to target women aged 20-45 with an interest in fashion and luxury, Chiara is the best choice. Chiara was once a fashion blogger but now an international influencer. She became Italy’s highest-paid non-celebrity Instagram influencer in November 2023. Now she makes $95,000 per Instagram post and her profile hosts 17.1k posts. She has 28.7 million followers. Chiara’s Instagram blends high-fashion outfits, business updates, and glimpses into her personal life. She fosters millions of followers through her content. Chiara’s ability to create engaging content continues to drive massive success. Each of her posts holds a valuable investment for brands who want to collaborate with her.
If you want to target people who are into Creative and storytelling and age 12-35, Zach King is the best choice. Zach is one of the top Instagram influencers with 28 million followers and around 1200 posts. He also has a YouTube channel where he has around 24 million subscribers. He posts magical shorts on Instagram where he does storytelling. Zach’s content is highly appreciated by his audience. Because of that, he has won a lot of awards such as Shorty and Streamy Awards. He brings an element of innovation and creativity in his storytelling content. Currently, we don’t have any data regarding his earning stats.
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If you want to target fitness enthusiasts aged 18-35, Sommer Ray is the best choice. Sommer Ray is a champ when it comes to social media marketing. Professionally, she’s a trainer and posts workout and fitness related content on her profile. However, she has mastered the art of promoting stuff. This has helped her get 26.8 million Instagram followers and 1788 posts. Not only that, she earns over $108 per Insta post. She promotes fitness gear and fashion brands on her profile. She also has her own activewear brand.
If you want to target young adults aged 18-30, primarily in South Asia, Bhuvan is one of the best choices. Bhuvan is famous for his YouTube channel BB Ki Vines. He makes comedy sketches and parodies. With over 17.4 million followers on Instagram, he’s one of top Instagram influencers. He has also earned WebTV Asia Awards. Besides sketches and parodies, Bhuvan has also explored music and acting. His songs Ajnabee and Heer Ranjha are counted in his successful ventures. Bhuvan focuses on creating relatable and humorous content that resonates with his audience. He has also been recognized globally and has collaborated with celebrities like Johnny Sins. Bhuvan’s profile has 1670 posts. His earnings data is currently not available.
If you want to target Gen Z and Millennial girls, Emma is the best choice. She is different from all the other polished personalities on Instagram. Emma has over 15 million followers and 689 posts on Instagram and makes around $65k per post. She’s unapologetically herself. Her followers like to connect to her because of her laid-back, relatable, and unfiltered content. She does a lot of stuff like talking about her life, giving her lifestyle updates, talking about fashion, looks, and the projects she’s working on. In all of this, she showcases her unfiltered side that is highly adored by her followers.
If you want to target young men, aged 15-30 with interests in gaming, music, and sports, KSI is the best choice. KSI is a business partner of famous celebrities, Logan Paul and MrBeast. He’s an all rounder and being a top Instagram influencer is one of the many achievements in his list. KSI has 13.1 million Instagram followers with 378 posts. He earns from $80k to $110k per Insta post. He’s also a business partner with Misfits Boxing. Besides these famous brands and celebrities, he has also collaborated with DAZN, FC Barcelona, and Juventus. KSI’s content displays a variety of shades from hyping up boxing matches to launching new products and more.
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If you want to target Home bakers, families, and millennials interested in creativity and cooking, Rosanna is the best choice. Rosanna is famous for her YouTube show Nerdy Nummies. There she makes content about her love for baking. She does the same on Instagram and therefore, has around 4.4 million followers and 3670 posts. By sharing a mix of baking tutorials and brand collaborations, Rosanna earns around $50,000 to $70,000 per Insta post. Her content has a fun element that compliments her food and random videos, making her a go-to influencer for both brands. Rosanna is another top Instagram influencer who turned her hobby into a fortune.
You need a massive followers count, high engagement rates, lots of genuine likes, comments, and shares on your post. If you get these things already, you can easily become an Instagram influencer. All of this speaks volume that your audience is genuinely interacting with your content. And that’s what an influencer needs. If you get all of these or even most of these things, you can confidently attract brands to collaborate with you. All you have to do is prove to them that your followers and high engagement metrics can help their businesses. When they’re ready to work with you, you just need to keep posting high-quality content consistently. This will keep your followers engaged and eventually benefit the brands you collaborate with.
Now you know pretty much everything about these top Instagram influencers non celebrity. If you want to collaborate with them, make sure that your brand aligns with their content and values. You can reach out to these top Instagram influencers through emails or DM them on Instagram. Introduce your brand and objectives and they’ll tell you about their requirements.
It’s better if you have a well-organized strategy in place before approaching famous influencers. It will show them about your professionalism and clarity of what you want from them. First Growth Agency can help you with that. We’ve years of experience in influencer marketing. Our team will reach out to these influencers on your behalf and get them to work with your brand.
Khaby Lame is the highest-paid non-celebrity Instagram influencer. He is reported to charge $332k per post.
Chiara Ferragni is the influencer in our list with the most number of Instagram posts that are over 17,100.
Khaby Lame earns $332,000 per post, followed by Huda Kattan who makes $221,000 per post.
Hi, I'm Aaqil Abdul Rehman, one of the key individuals behind the success of First Growth Agency. With a spirited blend of marketing savvy and a dash of technical genius, I've dedicated myself to catapulting brands into the spotlight where they belong.
- Aaqil
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