Explore our list of top AI influencers who are shaping the future of artificial intelligence with innovative insights, thought leadership, and expertise.
Brands now turn to AI influencers for their marketing campaigns. In fact 60% of marketers plan to do this in their upcoming strategies. Now they don’t only rely on traditional celebrity endorsements, but seek partnerships with top AI influencers. Top AI influencers, especially on platforms like Instagram, are the reason behind this change. These AI-made people mimic all the human personality traits. Their content feels authentic and relatable too.
That’s the reason major brands took them seriously and now want to invest in AI influencer marketing. Samsung did that. The company partnered with Lil Miquela for a Galaxy campaign. It resulted in 126 million organic views and 24 million engagements. This campaign boosted Samsung’s Instagram mentions by 12%. This has proved that AI influencers are helpful in the marketing world.
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ML and AI teams up together and uses CGI to create virtual influencers Instagram. They mimic the behaviors and interactions of human influencers. You can use these AI-generated Instagram models for spanning fashion, lifestyle, activism, and everything else. You can’t fully customize real influencers. However, you can cut and fix AI influencers the way you want to perfectly align them with your brand. A team of developers manage these virtual influencers for your needs.
Check out this list of 17 top AI influencers.
Rozy AI influencer is a South Korean virtual influencer. Sidus Studio X developed Rozy. She has over 175K followers on Instagram with her trendy fashion sense and vibrant personality. Rozy posts content about her adventures in Seoul, fashion collaborations, and daily musings. Rozy AI influencer’s popularity among Korean social media users shows that virtual personalities can resonate across cultures. Her success speaks volume for the potential for top AI influencers in today’s world.
Lu do Magalu has the title of the world’s most-followed AI influencer. She has over 7.3 million followers globally. Lu collaborates exclusively with the Brazilian retailer Magazine Luiza. She uses her Instagram platform to promote their products. However, despite being one of the top virtual influencers, her engagement rate is currently only 0.1%. Sticking to a single brand and region is probably the reason she hasn’t experienced good engagement rates yet. It doesn’t allow her to appeal a wide audience and thus, she restricts her appeal.
The Los Angeles-based startup Brud created Lil Miquela . She is a famous AI influencer, with over 2.56 million followers on Instagram. Lil is a 19-year-old Brazilian-American model and singer. She shares a blend of fashion, music, and activism. Lil Miquela has done partnerships with brands like Prada and Calvin Klein. Her successful career as a virtual influencer shows us that AI has the power to change industry. It does by creating digital humans that can relate with real audiences.
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Barbie has 3.5 million followers and an engagement rate of 0.42%. She is famous for her classic Barbie looks, style and global appeal. She has done partnerships with brands like Aldo Shoes, Olipop, and Smart Sweets. But her impact extends further because she also stands for social activism. Barbie AI influencer has supported Black Lives Matter movement. Her career shows us that AI-driven virtual influencers can do much more than just dealing with PRs.
Leya Love has 541K followers. That’s why we count her in the list of top virtual influencers. She is focused on advocating for the planet rather than promoting fashion or major brands. Swiss media company Cosmiq Universe AG developed Leya to speak about environmental issues. She collaborates with real-life environmentalists as well. She is the co-author of the book Life Values on Amazon. Leya also spoke at the 2021 UN Global Youth Summit. Leya has also partnered with Impact Investing Solutions for a paid collaboration. This shows that AI-generated Instagram models and influencers can inspire a meaningful change.
Shudu Gram was the world’s first digital supermodel. She has over 238K followers and an impressive 2.18% engagement rate. Fashion photographer Cameron-James Wilson developed Shudu. The fashion industry mostly uses Shudu because of her striking look. Shudu’s creator inspired this look from the Princess of South Africa Barbie doll. She has collaborated with Vogue and S-iR. This solidified Shudu’s status as a top virtual influencer. Although she’s a successful virtual influencer, people still create a controversy around her. It’s because she’s a black woman designed by a white man. This shows how developers and marketers should analyze every aspect of how people will deal with a virtual influencer.
Brud created Bermuda. This company built Lil Miquela as well. Bermuda has 220K Instagram followers. She has a bold personality that is different from all other female Ai influencers. She is very outspoken as well. Bermuda stands out with her strong political opinions in a way that is loved by her audience. This side of Bermuda is evident in her posts as she combines luxury with her unfiltered views. This shows how AI influencers can have real-life human traits like being unapologetic.
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Imma Gram is a Japanese digital influencer with 393.8K followers. Aww Inc. created Imma in 2018. Her signature pink bob and unique style has captivated audiences not only on Instagram but also at a TED Talk. Her manager, Sara Giusto, discussed Imma’s impressive collaborations with brands on Ted Talk. Brands include IKEA, Lenovo, Porsche Japan, Hugo Boss, and Coach. Imma has also made notable appearances at the 2020 Paralympics closing ceremony. She also went to Masayuki Ino’s Doublet collection at the 2023 Paris Fashion Week. This shows how AI influencers can fill the gap between fashion and technology trends.
With over 1.3 million followers and a 0.12% engagement rate, Guggimon is an edgy, horror-loving AI influencer. Superplastic from Montreal, Canada, created Guggimon in June 2019. He is one of the famous virtual influencers among animated synthetic celebrities and designer toys. Guggimon brands himself as a fashion horror artist & mixtape producer. He loves handbags, axes, designer toys, Billie Eilish, and The Shining. His rebellious style has attracted high-profile collaborations. Guggimon joined Steve Aoki on the Color of Noise tour as a hype star. This shows how AI influencers can push cultural boundaries for a better change.
Noonoouri is a Parisian AI influencer with 490K followers. Joerg Zuber designed her. Noonoouri has done partnerships with Dior, Versace, and Marc Jacobs. Although she posts about fashion and stuff, she’s an advocate for sustainability and ethical fashion. She combines fashion and sustainability together to standout as a digital influencer. Noonoouri has proved that virtual figures on Instagram can not only promote trends but also inspire change.
Aitana Lopez is Spain’s first virtual model. She has 338K followers and stands out with her realistic, human-like appearance with pink hair. Rubén Cruz, the founder of the fashion agency The Clueless, created Aitana Lopez. The industry faced challenges because of the human models. Cruz did too. That’s why he developed Aitana Lopez. Aitana’s character shows strength and independence, with interests in fitness, gaming, and fashion. Her unique persona has attracted partnerships with brands like Big, Olaplex, Brandy Melville Spain, and Llongueras. Aitana’s presence showed how female AI influencers can go beyond promoting fashion and beauty.
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Any Malu is a Brazilian AI influencer. She has 695K followers. Any has evolved from a concept into a YouTube sensation since her debut in 2015. She is famous for her enthusiastic promotion of animated movies and series. Malu has also collaborated with major brands like Netflix and Disney. Her success shows how AI influencers can make a solid impact on the entertainment industry.
Blawko, also known as Blawko22, is an AI influencer. Brud created Blawko. This Ai influencer has a streetwear style, tattoos, and enigmatic personality. With over 120.9K Instagram followers, Blawko shares content centered around fashion, music, and gaming. He relates with Gen Z because of his edgy and rebellious persona. This has made him a popular figure. Blawko’s career speaks volume that digital influencers can connect with any age group of people by tapping into trends and subcultures.
Kyra is a virtual influencer with 256 Instagram followers. She’s a 22 y/o Indian girl. FUTR Studios created Kyra. She has become a prominent AI figure because she’s the first Indian AI model. Not only that, FUTR Studios is also the first virtual human company in India that developed her. She runs under George Tharian and Himanshu Goel. In December 2023, Kyra won the WhosNext2023 AI Creator of the Year award. She has collaborated with realme, WOW Skin Science India, and L’Oreal. This shows how brands can not only utilize celebrities in their advertisements but also AI influencers for successful marketing.
Liam Nikuro is Japan’s first male virtual influence. 1sec Inc. is a Japanese startup and it created Liam Nikuro. He has over 11.8K followers on Instagram. Liam shares posts related to fashion, fitness, lifestyle, digital travels and workout routines. His charming personality and different kinds of interests made him famous. Liam’s success shows that male AI influencers can also be a successful initiative because everyone else just keeps creating female AI influencers.
Grace Bookmite has over 1.2K followers on Instagram. She has a good engagement rate of 7.76%. Grace posts on Insta about the places she’s explored, the AI friends she’s made, things related to her lifestyle. She has also talked about donating blood, collaborating with Associazione Nazionale Volontari Italiani di Sangue on her page. This shows that top AI influencers can still stand out by promoting things beyond fashion and style.
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Thalasya is Indonesia’s first digital influencer. She was created by Magnavem Studio. Thalasya has 456k followers. She has an engagement rate of 1.13%. Thalasya debuted online in October 2018 and has since explored all of Indonesia. She has also gone abroad to places like a recording studio in Florida, USA. Her Instagram posts are mostly about her travel experiences where she promotes hotels, restaurants, and health products. She is the co-owner of the clothing store Yipiiiii with her close friend Zeline. Thalasya has proved that AI influencers can do much more than just PR for a brand.
Pros | Cons |
| You can create a lot of stuff using AI influencers without breaks. They are not real humans and don’t ask for time to get into the perfect shape before working. They don’t experience fatigue. This means you can do a lot with them in less time. | The use of AI influencers can raise ethical concerns regarding transparency of the person shown. You have to make sure the influencer in the video is not cloning any real life human. |
| AI influencers can connect with any culture or age by just optimizing them for that particular audience. This is difficult when it comes to celebrity endorsements. | The market can become saturated with AI influencers just like everything else that comes great in numbers. This can create a tough competition for newcomers. |
| Creating content with AI influencers is cheaper because there is no expense of travel, food, etc. | AI or digital influencers can face technical challenges such as dealing with computational resources and advanced algorithms. |
| You can tailor AI influencers to fit brand needs and specific marketing strategies. | You may face compliance with future laws as AI grows and new regulations come into existence. |
Think what your brand stands for and create an AI influencer according to a theme that fits well in there. Jot down the details about your goals, who you want to reach, and what message you want to share. Choose the right tech tools, like CGI, motion capture, or Generative AI. Think beforehand how realistic you want your influencer to appear. You can leave this part for experts at First Growth Agency. We’ll do it expertly for you.
Coming back to how AI influencers should be made, think of a unique character with a backstory. Your AI influencer must have a personality and a style that fits your brand. Although it’s AI, it must have a human touch to resonate with people and come across as relatable. You must have a social media plan that you can follow. It will help you to keep posting regularly and interacting with followers using your AI influencer.
As we’ve shown above in the examples, AI influencers can help you make a lot of money. You can partner with brands. Reach out to brands that match the influencer’s style to promote their products. Pitch to them your offer. They will ask you to share paid posts, like product reviews or lifestyle updates using your AI influencer. To create an AI influencer, contact First Growth Agency. Besides that, as a marketer, you can also utilize the services of these AI influencers and help your brand reach on top.
Hi, I'm Aaqil Abdul Rehman, one of the key individuals behind the success of First Growth Agency. With a spirited blend of marketing savvy and a dash of technical genius, I've dedicated myself to catapulting brands into the spotlight where they belong.
- Aaqil
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