Is Digital Marketing Worth It In 2024? (7 Reasons Why)

Digital marketing is a job where people help businesses advertise online. It can be a tough job, but you can work from anywhere and choose your hours. Today, businesses need to use digital marketing advertising to do well. This means using things like social media and analytics to sell their products. It’s important because more people are buying things online these days.

Digital marketing is a way for businesses to talk to people who might like their stuff. They can find out what kind of things people like and what they do, and then show them things they might be interested in. This works really well because most people use phones and computers. Businesses can use things like emails, videos, and podcasts to talk to people. It’s a good way for businesses to make people want to buy their stuff.

So is it worth it to learn digital marketing in 2024? Let’s decode it below.

Check: Digital Marketing 101: What is SEO, SEM, and SMM?

7 Reasons You Want to Learn Best Digital Marketing Practices

1) It Requires Skills, Not a Huge Investment

If you’re interested in digital marketing, you don’t need a lot of money to start. All you need is a laptop and an internet connection. While having a budget for digital advertising can be helpful, it’s not necessary for success. If you’re looking for a career path online, digital marketing is a great option. A study from WP Forms tells that almost 20% of businesses don’t have a website but think they could benefit from having one. Considering how many new businesses are created daily, digital marketing is going to be important for a long time.

Starting a digital business costs less than a traditional store. But, learning how to do digital marketing can be hard. If you already know some marketing and like social media and technology, it might be easier for you.

2) You Enjoy and Earn at the Same Time

You help companies sell things online using social media simply. YouTube, Instagram, Twitter, and Facebook need people who can make fun and interesting posts that make people want to buy things. They use different ways to talk to people who might want to buy their things. It’s also called omni-channel marketing where a company uses different ways to tell people about their product or service. For example, they might use mainstream media and social media. If there are any problems between these ways, people might not want to buy the product. So, they make sure to make sure everything works together. And this is perhaps a difficult thing which requires a lot of learning, which indeed digital marketers do.

Digital marketers are fond of their job as it offers a promising future. This is mainly driven by the growth of digital advertising and the constant need of the internet. They use the internet to advertise things, and their job is really important. They like being their own boss and working hard to make their clients happy. It’s a fun job that lets them use their skills to help people, and they really enjoy doing it.

Also Check: Digital Marketing Challenges to Consider in 2024

3) Digital Marketing Has a Lot of Types

Digital marketing promotes products or services online. It involves using different methods like PPC ads, social media marketing, influencer marketing, email marketing, mobile marketing, video marketing, audio marketing, chatbot marketing, online PR, instant messaging, and virtual reality marketing. The method chosen depends on a business’s goals. Newer businesses usually use SEM and social media, while established ones focus on content, email marketing, and SEO.

So there are many different paths you can choose, such as SEO analyst, business analyst, business developer, UI/UX designer, developer, copywriter, PPC experts, social media marketer, or email campaign marketer. This creates lots of job opportunities available in the digital marketing industry. This demand for digital marketers is expected to keep going up in 2024, giving you plenty of options, such as making websites, writing things, or working with social media.

4) Digital Marketers are Highly Demanded

Digital marketers advertise and sell things on the Internet. It changes a lot, so you need to keep learning about it. Taking a course can help you learn new things. It’s important to keep up with the best digital marketing practices so you can do well. When you learn digital marketing, you also learn how to sell things online and run a business on the internet. And since more businesses are using digital marketing and it is expected to keep growing, people who work in digital marketing can have a job for a long time. You can even start your own business doing digital marketing.

Digital marketing is a highly demanded skill for this reason. By 2030, digital marketing advertising will be worth $1.5 trillion. Most people shop on social media, so businesses need to learn how to sell things there. This is called social selling. Everyone who works in a business needs to learn how to be good at social selling.

Related: What are The 5 Ps of Marketing that You Should Know

5) Good Digital Marketers are Rich

Digital marketing jobs pay well. Many companies need people who know how to do digital marketing. Social media influencers can also help by endorsing products and services for businesses so that they can get more people to buy their products. More companies are using influencers, who are people who have a big following on social media, to sell things. They are using fewer celebrities because people are getting tired of them. Instead, they are picking influencers who know a lot about the product they are selling. Before, companies hired famous people like movie stars and singers to advertise their things. Now, they are doing the same thing but also with popular people on social media.

In the USA, people who do digital marketing work get paid around $68,390 per year or $32.88 per hour. Some people who are new get paid around $50,000 per year, and some people who have done this work for a long time get paid up to $111,488 per year. And influencer earnings vary significantly based on follower count and engagement. On average, nano influencers (1k-10k followers) make about $195 per post, mid-tier influencers (10k-100k followers) earn around $1,211, and macro influencers (100k-1 million followers) can earn approximately $1,804 per post.

6) Good Option for Content Creators

Video hosting is essential for content creators, particularly those who create visual content like videos. Short attention spans and a preference for video content over text make videos a top strategy for digital marketing. And now people also use images and videos to look for similar things online. Advertisers can make it easier for people to find their products by using names that describe what the product is in the title and description of their images and videos with the use of SEO.

Lots of people watch videos online, about 17 hours every week! Businesses also use videos to promote their products, and most of them did so in 2023. So now, businesses need digital marketers and YouTube SEO experts to make sure their videos get seen among all the competition.

Check: Content Creation Tips: All You Need To Know

7) Digital Marketing is Linked With New Technologies

Every new technology needs digital marketing. And that speaks volume how important this field is. Artificial intelligence (AI) helps digital marketers to analyze user data in a better way. Real-time analytics enables marketers to personalize content for smaller groups of customers, helping companies understand customers and effectively target audiences. Companies also use cool technology like AR and VR to help people learn about their things and like them more. Starbucks, Nivea, and Volkswagen are some companies that have done this and it worked well. And that’s how it is in high demand.

According to a report by HubSpot, State of Marketing in 2023, 75% of marketers are optimistic that AI-powered search engines will have a beneficial effect on their blogs. 68% of them anticipate an increase in web traffic on their sites due to the use of AI-enabled search engines. Only a small fraction of 9% of marketers think that these search engines will be harmful to their blog traffic

Conclusion

Digital marketing helps companies reach more people online. This creates many job opportunities for people who know how to do it. They can earn over $75,000 per year in the US. Digital marketing covers things like social media, advertising online, and figuring out what people like. Simplilearn offers a free online course that teaches people how to do digital marketing. You need to work hard and love what you do to be successful in digital marketing. If you want to learn more, check out our blogs at First Growth Agency.