7 Latest Digital Marketing Tips You Need in 2024

It’s important to know how to do digital branding to get more customers. You need to learn how to talk to people in a way that they like. You also need to keep up with what’s new, so you can talk to people in the places they like to be. If you learn new things, you can get more people to buy from you. And for this, you might need to make some digital marketing strategy changes, but that’s all part of improving your business. In this article, we’ll share insider knowledge, proven strategies and digital marketing tips to help you succeed in 2024.

For small businesses owners, check out 10 Actionable Digital Marketing Tips for Small Businesses in 2024

1) Invest in short form videos

92% marketers really like using videos in their digital marketing strategy to sell stuff because they work like wonders. It’s evident that videos are fun to share and can become super popular. You see that daily on TikTok or when your friends share Insta reels with you. They’ve got an insane number of views and likes. Perhaps that’s why YouTube, Instagram, Facebook, Snapchat, and TikTok are getting more and more popular. X is also adding more videos for people to watch. However, making fun short videos is hard. That’s why platforms are making new tools and experts out there offering marketing tips to help brands make short videos.

Check: 7 Proven Reasons Why Digital Video Is Important

2) Optimize your GBP

GMB profiles are more important than ever to run a local business and attract local customers. Just like you present everything nicely on your website, you need to put effort into your GMB profiles. You must keep your store’s information updated, such as your working hours, address, and phone number, so that nobody has trouble contacting you. GMB profiles also need to be SEO optimized. They require local SEO. It is done almost similarly to the SEO you do for websites. For instance, using keywords, images and videos on your profile. Contact First Growth Agency to get help with local SEO.

Check: The Basic SEO Tutorial; Making SEO Easy For Everyone or 5 Non Technical SEO Basics You Need to Master

3) Make Tailored Content for Different Social Platforms

Twitter, Instagram, Facebook and TikTok have different audiences with different needs. Your content on each of these platforms should be tweaked accordingly. Although you don’t need to completely change your content for each platform, you should make some adjustments to resonate with your target audience across all the platforms. Don’t forget platforms like Reddit, Pinterest, and Snapchat as they have millions of users looking to learn things and buying stuff. Threads is another app that could be useful for your business’ brand awareness.

Check: 5 Tips to Successful Social Media Marketing

4) Invest in email marketing

Email marketing needs a good click-through rate of 3% or higher and then it works like wonder for your business. The average open rate across all industries is 38.49%, says Hubspot. And since people use mobile phones more than desktops and laptops, you must make your email fit the smaller screens and be easy to read. It’s cherry on the top if you make your emails readable for 15% of people who live with a disability. Personalization is also key. Tailoring subject lines and content to align with the recipient’s preferences and desired tone can significantly increase engagement. You may utilize specialized AI tools like Editpad to ensure the quick creation of fully personalized email copies.

5) Target very specific audience

You need to find out your consumers’ likes, dislikes, and problems if you want to sell things faster. Marketers use all this data and info to write copy that interests their readers. And copy is not limited to websites. Personal messages in DM, emails, and advertisements— each of them needs a good copy. Marketing tips now include consumer centric ways like direct messages. They are one of the most powerful marketing tools today. But they need to be very personalized if you want conversions. When using DMs to sell, think about the individual or group of them you want to sell to. Use special words in your messages that they use in their daily life so they relate to you. Be nice and helpful to them, and they will want to buy from you.

Check: Expert Insights: 9 Creative Brands; Visual Content Tips with Examples

6) Try AR and 3D object creation

Augmented reality (AR), virtual reality (VR), and metaverse are becoming more popular. Gen Zs and Gen Alphas spend a lot of time in these technologies. It’s because modern games like Fortnite and Minecraft use these technologies. Perhaps that’s why businesses are adapting to this change by doing things like creating 3D digital representations of their products. Now it’s more important than ever for businesses and industries to understand and use these technologies to stay relevant in the digital world.

7) Try Successful AI implementation

After AI was introduced, only 34% of marketers knew how to implement it successfully in their digital marketing strategy. The rest of them couldn’t deal with it. However, 71% of marketers still plan to use AI in their digital marketing strategies in the future. The concerns they had were mostly related to AI data safety and respecting people’s privacy, followed by how to use AI in marketing. This tells us that marketers must learn how to use AI. Below, we discuss a successful AI implementation in digital marketing.

Summary

You need to be proactive to succeed in today’s digital marketing world. Create short videos and reels, make your messages more personalized, and target a specific audience. This will create a good business connection between you and your audience. Furthermore, optimize your Google My Business profile and invest in email marketing and AR/3D to keep your target audience interested. AI is also a new big thing in Digital marketing. We discussed how AI helped a major OTT platform suggesting shows and movies to users based on their tastes. The bottom line is that all of these things helps in digital marketing by making people like your content. The more they like you, the closer they will be to buying from you and doing business with you.

You can contact First Growth Agency to implement all these digital marketing tips into your business successfully.