Find out the important ways to do well in social media marketing in 2024. Learn how to plan smart and use AI to stay ahead with these helpful tips.
Social media marketing is all about keeping people interested and making some money in return. It doesn’t matter what business you’re in. People go on social media to relax, not just to shop. That’s why brands that don’t entertain people struggle to sell their stuff. So you must do the opposite for your brand’s success. But before you do that, ask yourself: Which platform am I using? Who am I talking to? What should people know about my brand? What kind of stuff works best here? How can I make my stuff stand out?
Because entertaining your brand audience, simple as it may sound easy, over half of businesses find it tough to keep up. And 35% of them don’t even bother with social media marketing, because they’re not sure it’ll work. They’re scared they might waste their money.
But hold up. We know that it’s not like that. Because we buy things after seeing ads on social media. So it works. The answer is to use the right social marketing strategies. There are a bunch of them, but let’s focus on the big ones that can help you succeed on social media in 2024. So, without further ado, let’s jump into the first tip:
Research says that a social media plan stands you out from the crowd and helps you shine, grow followers, and make more people buy from you. So your branding success lies within your great social media plan. To make your social media game strong, first, get to know each platform. Make a plan for what to post each month and adjust your content for each platform. We’ll discuss that in Tip 2.
When you think of making social media plans, you can use the already tried and tested frameworks such as SMART framework. Ity says that your goals should be Specific, Measurable, Achievable, Realistic, and Timely. So make a plan that fits with this.
You can use the DACI system (Decision, Approver, Contributor, Informed) for good teamwork. 76% of social media teams work with other departments to share ideas. Team up with other departments to come up with new content ideas and regularly work together on making content. Whatever creative ideas you come up with, make sure they fit into your social media plan and connect your content with your brand and goals.
A recent survey shows that brands that focus on making enjoyable social media posts grab more attention and better market share. It’s important for you to stand out in the current crowded social media landscape.
You can do that by creating posts your audience will love. For instance, you can incorporate current events in your posts in an appealing way, use various media types to see what works best, tell your brand’s unique stories, and stay on the top of trends.
Tailoring your content to your target audience involves understanding demographics and the culture of various platforms. You also need to consider your competitors’ platform preferences and understand their strengths, weaknesses, opportunities, and threats. This helps you come up with even great ideas to fill the gap on how you can better entertain your audience.
Pinterest is really good at selling stuff and helps boost a 30% jump in global social commerce sales. Snapchat gets a mix of guys and gals, especially the younger crowd. Pinterest mostly deals with pictures. So, just make sure to pin good-looking photos that connect with your business, whip up simple infographics, share your business quotes, and put up anything that looks cool in pics.
People spend an average of 53 minutes on TikTok every day. And get this, B2B marketers can make some good money on TikTok, coming in second for the return on investment. You can make awesome TikTok posts by creating short videos about your brand that quickly catch attention – it could be whatever videos you think will grab eyeballs, such as BTS of your business or some interesting process that can be shown in seconds.
For Instagram, you can make short videos showing off your stuff or explaining how it works. Ask your customers to share their pics and stories and use them as appealing visual content. Facebook’s got a bunch of different ages, unlike Insta, which is mostly younger folks. So on Facebook, feel free to post all kinds of things, even articles.
Creating Entertaining Posts on LinkedIn
LinkedIn’s got 20% of big-shot leaders and 63 million decision-makers. So it’s all about business. Companies usually share pics of their offices, events, and business updates on there. You can do the same. Just make your posts enjoyable to watch and read.
Also Read: Digital Marketing 101: What is SEO, SEM, and SMM?
AI in social media marketing is expected to increase up to $5.95 billion from 2023 to 2028. This means it will grow 27.82% each year. A lot of American companies are using AI for helping customers (318% more) and making pictures look better in 2024. So you must not shut it off just because 62% of businesses are still skeptical about AI making content. Younger folks are more cool with it, but the older crowd is still kinda unsure. So when you make use of AI in creating social media posts, make sure you’re making your target audience happy, instead of just relying on fancy posts.
You need to understand how people see Artificial Intelligence (AI) and use it smartly while keeping things human. Because social media posts are all about building good relationships with customers. The main idea is to use genuine, value-driven strategies on social media to make lasting connections with your audience.
Engaging with customers on social media makes them spend 40% more, says Bain & Company. People like fast answers, especially on social media. If you don’t respond quickly to your followers, you might lose them. Besides that, good social media reviews persuade 88% of new consumers to buy from you.
So you must make authentic interaction with followers a priority. Reply quickly to mentions, thank people, and actively join conversations about your brand. Identify and remove communication barriers within your team and with other departments. Use tools like social listening strategies and master calendars for better visibility and collaboration. Moreover, study says that if you recognize your followers publicly, you can turn them into big fans of your brand.
Many online businesses believe that keeping an eye on social media gives them valuable insights about consumers. You want to look at things like video views, how much a post gets shared, Net Promoter Score (NPS), click-through rate (CTR), and conversion rate. They tell you how many people see your ads or posts, how popular it is, and how the audience interacts with it.
It decides if your campaign is working well. So you must keep tabs on click-through rates, keep yourself informed of market trends and what your competitors are up to. It’s not easy for companies to keep track of all the social media sites, however. So focus on the best-performing channels instead of trying to be everywhere. This will help you better keep an eye on the metrics and tweak your content strategy accordingly.
The main concern is getting the best return on investment (ROI). You must not juggle everything if you think it’s hard for now. Moreover, influencer marketing is getting more investment every year in the USA. So teaming up with influencers can help you promote products and reach new audiences. For genuine engagement in niche communities, it’s advised to consider nano influencers.
Social media marketing in 2024 means having a smart strategy. You need a clear plan, make content that fits different platforms, use AI wisely, connect with people in a real way, and keep an eye on important numbers. And be flexible when things change. Focus on making interesting and fun content, along with engaging with your audience in a good way.
We have talked about automation, AI usage and metrics like number of followers and likes in our post. Although they’re important, they don’t make up the whole social media marketing strategy. So you must not use automation too much, depend too much on bots, and only care about likes and followers.
Figure out who your audience is by checking out what they like and how they act online. Make appealing content with pictures, interesting stories, and mix up the kinds of posts you do. Keep it real, be open, and make your brand stand out.
Use Meta’s Threads app to connect more and share special stuff. Be consistent by planning out your posts and sticking to a schedule. Stay on top of what’s trending on social media and try out new features to show you’re up-to-date. Social media is an ongoing thing, so keep learning and tweaking your social marketing strategies.
A good social media post should be on point, easy to understand, visually appealing, get people talking, and be shared at the right time. The stuff you share should match what your followers like and want, giving them useful info or something fun. Get people involved by asking questions and encouraging them to share. Post when your audience is most active.
Hi, I'm Aaqil Abdul Rehman, one of the key individuals behind the success of First Growth Agency. With a spirited blend of marketing savvy and a dash of technical genius, I've dedicated myself to catapulting brands into the spotlight where they belong.
- Aaqil
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