Find the best social media platforms for your business, boost engagement, reach your target audience, and drive conversions.
Digital marketing spending is expected to grow by 8% this year. This means you must become more strategic in investing your time and money in digital marketing. Choosing a platform is one of those steps that requires proper consideration. Because when you choose a platform to market your business, you invest a lot in it. Choosing the wrong platform can make your efforts go in vain. But choosing one from a huge list of business social media platforms ain’t easy.
Putting your foot in 2 boats or more than that sounds like a really unprofessional idea. Instead you should do thorough research to come up with the best social media business platform that suits your company well and aligns with your goals.
You don’t need to be everywhere but only where your target audience is. This article will talk about 15 platforms for business and their details. We will talk about the specialties and negative points of every social business platform to help you decide which one to choose in 2024.
Check: 6 Best Social Media Sites for SEO
Facebook, YouTube, and Snapchat, and other platforms have digital creators that foster communities and boost brand awareness. Nowadays they mostly make short videos on YT, TikTok and Insta while they make live videos on voice platforms like Twitter Spaces offer to engage their target audience. The rise of social commerce is expected to reach $1.3 trillion by the end of 2024. Let’s get into the top social media platforms in 2024.
List of best business social media platforms in 2024 are:
With over 3 billion monthly active users, WhatsApp stands out as one of the most influential messaging platforms globally. Initially a personal messaging app, WhatsApp’s introduction of WhatsApp Business in 2018 transformed the app. Businesses can now talk to over 200 million people every month on WhatsApp. It offers a 99% open rate for messages, far surpassing email’s average of about 20%. This makes WA, one of the best business social media platforms.
Its integration of QR codes improves interactions in physical stores, enhances customer service and makes e-commerce transactions and brand communications easy. WhatsApp Business also offers direct customer communication, automated responses, quick replies, and catalog showcasing and efficient customer service. Whether for promotional messages, customer service enhancements, or internal communications, using WhatsApp into your marketing strategy can give you stronger customer relationships and operational efficiency.
Facebook has 3 billion monthly active users. It offers formats, such as text, images, videos, and Stories. The top industries using Facebook ads are automotive, consumer goods, e-commerce, entertainment, financial services, gaming, media, retail, telecommunications, and technology. Regular live videos, stories, and engaging in meaningful conversations using comment sections helps with winning the effectiveness of Facebook’s algorithm.
More than 200 million businesses, mostly small ones, use Facebook. Facebook Groups and pages help businesses through Facebook Ads that help companies reach their target audience. Facebook’s Messenger app has 931 million monthly active users, allowing businesses to connect directly with customers through chatbots and direct messaging. With over 1.5 billion daily searches for local businesses, services, and products, it becomes one of the most perfect platforms to market your business. Its user base adds millennials (ages 25-34), who represent the largest age group.
Check: The Best Time to Post on Facebook in 2024 (Guaranteed Results)
WeChat has 1.33 billion monthly active users. Originally a messaging app, it now serves as a hub where users can shop, make reservations, and more. This diversity makes it a valuable tool for businesses looking to reach Chinese consumers, whether through targeted ads or collaborations with WeChat influencers. Most of its users are over 51 years old, slightly outnumbering those under 24.
Users can conduct financial transactions, shop, and access a myriad of services using WeChat. For businesses seeking to penetrate the Chinese market, WeChat is the best social platform for it. With over 1.32 billion monthly users predominantly in China, WeChat provides e-wallets and QR code payments to facilitate seamless transactions and enhance user convenience.
YouTube has 2.7 billion monthly active users, watching over a billion hours of video each day and consuming around 5 billion videos daily. This staggering volume underscores YouTube’s standing as one of the foremost platforms for social media marketing. Using YouTube involves creating a channel to upload content that can attract subscribers and get interactions, making it useful for engaging with a vast online audience.
By optimizing videos with SEO best practices, businesses can improve their visibility on the platform. This makes YouTube one of the best social media business platforms. YouTube is both a social media platform and a powerful search engine. Creating interesting videos that cater to your audience’s interests and needs can help your business attract more viewers. Whether you share how-to guides, product demos, or your brand’s story, just make it interesting enough to watch or listen.
Read: 20 YouTube Niches, Country with High CPM Rates in 2024
Instagram has a user base of 2.4 billion monthly people. Coaches, influencers, and product-centric companies particularly make content. 75% of Insta’s audience and content creators are 18- to 24-year-olds and 57% of 25-30 year-olds. From consumer goods to fashion and wellness brands, Instagram offers unparalleled visibility and engagement opportunities. As a visual social website, Instagram shows products and services through photos, videos, Stories, Reels, and live broadcasts, making Insta one of the most versatile platforms for business.
The platform’s algorithm prioritizes engagement, making strategic content creation essential for organic growth and audience connection. To use it, a business must switch to a business account to get Instagram Insights and Commerce Manager features. You need to create an interesting bio and improve your profile with contact info and action buttons. Use Instagram Shopping by connecting a product catalog and tagging products in your posts for easy purchasing.
Read: Best Time To Post on Instagram in 2024 to Boost Likes
Instagram’s alternative to Twitter, Threads, made a monumental splash upon its 2023 debut, soaring to 100 million sign-ups in mere days. Threads offers features to enhance communication and engagement. It helps with content sharing, allowing businesses to showcase products and stories effortlessly to a vast, engaged audience. Its emphasis on privacy and security makes sure that sensitive business communications remain protected.
Instagram Threads, launched in July 2023, has features tailored for business, such as text updates, dedicated follower feeds, and customizable conversation controls. Using its time-limited offers, visual content, contests, and influencer collaborations, businesses can drive engagement and build a community. Brands can maximize their reach and establish a presence on this platform as well.
TikTok has 1.1 billion monthly active users. It was launched in 2017 and was the first platform to offer short videos. With 44% of its U.S. users aged 24 or younger, TikTok presents a unique opportunity for businesses looking to connect with a youthful audience through innovative video strategies. It was known in China as Douyin, with its shorts ranging from 15 seconds to 10 minutes, enhanced with a plethora of music, filters, and effects.
Particularly appealing to younger users, with nearly half of U.S. users aged 10-29, TikTok offers an ecosystem for engagement and brand building. The algorithm prioritizes viewer engagement and watch time, making it crucial for businesses to make attractive videos whether through influencer partnerships, targeted advertising, or creative branded content to present them to their target audience. You can check out if TikTok ads are worth it or not here.
Read: Best Time To Post on TikTok in 2024 To Gain Maximum Views
QQ has a user base of 597 million monthly active users globally. QQ offers messaging, avatar customization, online gaming, music streaming, and e-commerce. While its dominance in China has been overshadowed by WeChat in recent years, QQ remains popular among younger demographics and professionals worldwide. It has a user base of under-30 individuals.
QQ presents an opportunity for brands to tap into Chinese markets and engage with niche consumer groups through targeted marketing efforts. It also has a translation content option. Despite a decline in its monthly active users from 574 million in 2022 to 558 million in 2023, QQ evolved a lot. Users still use it for multimedia sharing, blogging, and social networking activities, resembling functionalities seen on Western platforms like Facebook.
LinkedIn is a professional social app. It has over 990 million users worldwide. Although it’s particularly made for professionals and B2B businesses, it has 50% of US college graduates active on the platform. 40% of users engage with LinkedIn daily. With approximately 424 million monthly active users, LinkedIn now serves as a hub where industry professionals connect, share insights, and shape their personal brands.
Businesses use LinkedIn not only for networking and hiring talent but also to establish a brand and attract customers. And in 2024 your content must resonate with your audience, utilizing LinkedIn’s diverse ad formats and analytics tools to refine your approach. Partner with LinkedIn influencers to improve your reach. You can engage or collaborate professionally with your community to strengthen brand loyalty on this social business platform.
Telegram has 800 million monthly active users. It offers businesses direct customer support, chatbot integration, and expansive promotional channels. India particularly has 86.6 million and the largest number of active users of Telegram. The app is free with no restrictions on media sharing. It has end-to-end encryption across all communications, ensuring privacy for chats, groups, and shared media.
Companies should create a Telegram Business account and utilize its chatbots, secret chats, and channels. By integrating Telegram with CRM software through ControlHippo, businesses can monitor key performance indicators, manage customer interactions from a unified dashboard, and provide customized responses efficiently. It enhances customer satisfaction and also gives secure, real-time communication across multiple devices.
Read: UAE Social Media Statistics in 2024
Tumblr is a popular microblogging social media site with 135 million monthly active users. It lets you share text, photos, videos, GIFs, audio clips, and links, covering a wide array of topics and interests. The platform also allows extensive customization of blog designs, allowing you to personalize your online presence. You can customize your pages.
Lots of different people, including Taylor Swift fans, use it to talk to each other. With over 472 million registered accounts, Tumblr combines blogging with social networking. It has a young user base, with a significant presence among 18-to-24-year-olds and 25-to-34-year-olds in the U.S. For brands, Tumblr presents a chance to build relationships through interactive content and strategic tagging.
With 800 million monthly active users, Snapchat vanishes its stories after 24 hours, while messages can be set to disappear after viewing. It’s made for people who prefer casual and temporary interactions. Users spend an average of 30 minutes daily on the platform, particularly appealing to those under 35 years old who enjoy its spontaneous and interactive vibe. With its vertical video format and popularizing filters, Snapchat attracted younger audiences with its emphasis on media sharing among friends.
69% of U.S. teens actively use the platform. Advertising on Snapchat involves using Snap Ads, which are full-screen vertical videos, and can include interactive elements like call-to-action links. Sponsored lenses use facial recognition to create fun, interactive experiences for users, enhancing brand engagement. Snapchat Discover shows you content from creators and media organizations, and businesses can add a Shop to their profile for in-app commerce.
Read: 5 Tips to Successful Social Media Marketing
X or Twitter has 528.3 million monthly active users. It appeals most to the 25-34 age group, with the United States leading in user numbers at 95.4 million. X allows users to share diverse content such as images, polls, links, and videos. It is reported to be handing over 80% of social service requests. It’s favored by journalists, with 70% viewing it as valuable.
Thus it offers a direct path to engage with potential customers and boost sales. With 53% of users likely to try new products, using X or Twitter involves creating a distinct brand voice, posting valuable content frequently, using relevant hashtags, engaging with your audience, practicing social listening, running targeted ads, and optimizing your profile.
Pinterest has 518 million monthly active users who curate and organize digital bulletin boards across various categories. Pinterest is mostly used by B2C businesses focused on home décor, fashion, beauty, food, luxury goods, and other physical products. 80% of weekly Pinners discover new brands or products on Pinterest, making this platform a hub for inspiration and product discovery.
Pinterest offers features like Rich Pins and detailed product information that enhance engagement and conversion rates. You can “pin” photos linked to websites, product pages, blogs, and more. This capability makes it a potent tool for driving traffic to business websites, especially since Pinterest users are seven times more likely to purchase products they’ve pinned.
Read: Best AI Tools For Social Media Management
Reddit has 1.212 billion monthly active users. 17% of its users interact with brands and companies. This makes it a good place for targeted interaction in its more than 3 million niche communities. These communities, known as subreddits, do discussions ranging from mainstream interests to specialized topics. While using it for branding and marketing, businesses must navigate carefully as direct self-promotion violates Reddit’s community guidelines.
Reddit is very popular and gets a lot of visitors. People like it because it has news, interviews with famous people, and detailed information on many topics. People and businesses find it useful. For businesses, getting involved in the right subreddit can really help, as long as they join in the discussions in a helpful way, instead of just trying to sell things.
We talked about top social media platforms. From Whatsapp to Reddit, every platform has its unique set of features that makes it useful. You must decide through research which social business platform is best for you. You can also contact First Growth Agency and we will not only tell you which platform is right for you, but create a solid strategy that will grow your business or personal brand on the right platform, giving you the best ROI. Contact us now.
Hi, I'm Aaqil Abdul Rehman, one of the key individuals behind the success of First Growth Agency. With a spirited blend of marketing savvy and a dash of technical genius, I've dedicated myself to catapulting brands into the spotlight where they belong.
- Aaqil
Unlock your brand's potential with tailored strategies that deliver results.
From SEO to social media, our expertise is your growth. Ready to elevate your online presence?
