Discover the key differences between TikTok Business and Creator accounts to find out which is best suited for your goals.
If you’re confused between TikTok creator vs business account, this blog will help you choose one easily. We will talk about what marketing, analytics tools and other features both types have for you to help you easily pick one. We will talk about the benefits of TikTok business account and also the benefits of TikTok creator account, plus the bad side of both types.
As a marketer, you need to choose between TikTok business account vs creator account to make the perfect business decision. That’s why it’s important to know what features both TikTok account types have so you can create something exciting for your brand using TikTok. So without any further ado, let’s talk about TikTok business account vs creator account, pros and cons of each account type and guide you through the process of choosing the best account type for you.
Check: What Are The Pros and Cons of TikTok?
Business TikTok account has access to all the marketing suite of tools. It’s ideal for brands who want to create content, read analytics, use tools, and other features for growth. It has an advantage over normal TikTok accounts as it provides deeper insights into audience demographics, engagement metrics, and content performance.
Marketers can use this data to improve their strategy, understand their audience better, and personalize content for maximum impact. It offers features like video showcases, commercial music libraries, and third-party integrations streamline content creation and collaboration, saving creators valuable time and resources.
Read: What Are The Pros and Cons of TikTok Business Account?
Creator account aka personal account allows brands and creators to to partner with other businesses, become verified and gain followers. Basically, everything that a business TikTok account offers. But there’s a difference. Anyone who creates an account on TikTok is considered a creator account user.
Although there’s a separate account type that TikTok offers to businesses, many SMBs still use creator accounts, especially individuals because they get pretty much all the features and options business accounts provide. And it’s good too, depending on your business size, i.e., if you have a small business, a creator account is enough for you if used rightly.
Below we talk about the advantages and disadvantages of having a TikTok business account.
Pros of Business Account | Cons of Business Account |
| Performance Metrics: Provides detailed performance and audience data with easy-to-download reports. | Hard to Understand: Can be a bit complicated and might take some time to learn if you’re not familiar with TikTok business tools. |
| Business Suite: User-friendly hub for tracking performance, getting content ideas, and more. | Sounds Restriction: Cannot use non-commercial sounds, which limits some video options. |
| Linking: Allows you to add links, phone numbers, and addresses to your TikTok Bio for better business connections. | Limited Features: Cannot duet or stitch with videos that use non-commercial music. |
| Creative Guidance: Offers tips and ideas for creating engaging content through the Business Creative Hub. | – |
| Social Media Management: Connects with tools like Sprout Social to manage content and track performance more easily. | – |
| Commercial Music Library: Access to over 500,000 royalty-free music clips for your videos. | – |
| TikTok Shop Feature: Lets you set up a shop on TikTok and link it to Shopify, making it easy to sell products directly. | – |
Read: What Are The Pros and Cons of Selling on TikTok Shop?
Now let’s talk about the advantages and disadvantages of the TikTok creator account.
Pros of Creator Account | Cons of Creator Account |
| Full Access to Audio Library: Creator accounts can use all available sound clips, including popular and trending audio. | Cannot Add Website: Must have 1,000 followers to add a website link to the bio. |
| Ability to Stitch and Duet: Can react to or add to other creators’ videos through stitching and dueting. | Limited Tools: Cannot connect to social media management tools like Sprout Social. |
| Potential to Promote Videos: Can use the Promote option to extend the reach of videos, including sponsored ones. | Less In-Depth Analytics: Provides only basic metrics such as follower demographics and video views. |
| Creator Fund and Creator Next Program: Can monetize through the Creator Fund and accept tips via the Creator Next Program. | – |
| Access to Developmental Programs: Can participate in programs designed to help creators grow and earn. | – |
Check: What is TikTok Creator Fund? Pros and Cons of TikTok Creator Fund
If you have chosen your type between TikTok business account vs creator account, let’s learn how to set up a TikTok business account. It’s because the TikTok creator account is basic and you don’t need any special instructions to create it. Just like normal Instagram accounts. But for a TikTok business account, we will give a short guide on how to set up your account.
Open the TikTok app and go to your profile by tapping the Profile icon. In the top right corner, tap the three-line menu or gear icon to access Settings and Privacy. This menu allows you to manage various aspects of your account.
In the Settings and Privacy menu, find and select Manage Account. This option lets you adjust your account type and access related settings. Tap this to continue with switching to a business TikTok account.
Tap the Switch to Business Account option. Follow the on-screen instructions to set up your Business Account. You’ll need to choose a business category and provide additional information about your business as guided by TikTok.
After setting up your Business Account, explore the features it offers, such as analytics and advertising tools. Ensure your profile is fully optimized by adding a business profile picture, a clear bio, and contact information.
Create relatable, valuable and fun to watch content that resonates with your target audience and brand image. You can use TikTok’s visual and audio features to make high-quality, engaging videos. Cherry on the top: make content with current trends and incorporate them creatively into your content for more engagement.
Put a clear call to action (CTA) in your video, such as asking viewers to like, comment, share, or visit your website. A well-defined CTA inspires people to engage with your content and help you achieve your marketing goals.
Just like you need to keep in mind the trends when creating content, you should choose trending sounds and music as well. When you choose trending music that fits the theme of your video, it captures viewers’ attention and makes your content stand out. TikTok’s algorithm also supports your video when you do that.
Regularly review your TikTok analytics to adjust your marketing strategy and content creation based on what’s performing well and what’s not working. Use engagement metrics and audience feedback to adjust your strategy, and you will continuously improve and achieve better results.
Finally, partner with influencers to broaden your reach and boost credibility. Although this is optional, when you use TikTok Creator Marketplace to find and collaborate with influencers who align with your brand, it can help boost your campaigns for maximum results.
To make a final decision between TikTok business vs creator account, ask yourself if not having access to the full sound library is disappointing for you or not. Basically, what we’re saying is carefully understand what benefits each account type offers. Make a list of all the things you want in your TikTok account. This will clear all the confusions and help you select the type of account that best suits your needs in the best way. You can also switch between account types.
However, it’s better to stick with your chosen account type for the duration of your time on the platform. Going back and forth between account types ain’t a healthy and mature practice for business owners, brands and even individual creators.
Check: Best Time To Post on TikTok in 2024 To Get More Views
Although we advised you earlier to stick to one particular account type, if you want to switch, all you gotta do is:
In the same way, if you want to switch to a Creator Account from a Business account:
It’s that easy to switch between creator and business account on TikTok.
Follow the below steps to switch back to TikTok Personal Account:
We have discussed in detail about TikTok creator vs business account. Choosing between a TikTok Business or Creator account depends on your goals and what features you want to use on TikTok. If you’re looking to grow your brand with advanced analytics and marketing tools, a Business account is your best bet. And if you want creative freedom and access to stuff like trending sounds, a Creator account may be more suitable.
You need to carefully understand the benefits of TikTok business account and the benefits of TikTok creator account. After that, choose the account type that aligns with your content strategy and audience. And if you want expert help to grow on TikTok, reach out to First Growth Agency. We help companies grow using social media. Our expert team helps you create content for TikTok, find the right audience, collaborate with influencers and use social media to capture leads and convert them.
Hi, I'm Aaqil Abdul Rehman, one of the key individuals behind the success of First Growth Agency. With a spirited blend of marketing savvy and a dash of technical genius, I've dedicated myself to catapulting brands into the spotlight where they belong.
- Aaqil
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