7 Proven Reasons Why Digital Video Is Important

We can’t stress enough how important videos are. It’s evident! Around mid-2023, 92.3% people consumed video content globally. Be it long-form or short videos, they’re in the game at the moment. Instagram and Facebook reels, Netflix seasons, YouTube videos and brand ads– all of these speak volume about how important video content is. Whether it’s about getting information or relaxing, digital videos strike the right chord for the majority of the people.

And what is a digital video? Digital videos are the movies you see on screen that are a bunch of digital bits in a row.

You don’t need to pay focus to video content unlike written content and that’s why it’s in the game. If you’re still unsure about video content’s importance, mind checking which app you spend most of your time using, if you’re an avid mobile user. It’d be prolly TikTok, Instagram, YouTube and Snapchat; beside other apps. A study found that teens in the USA spend over 3 hours daily watching videos.

So digital videos are what every online business should consider into their marketing strategy. Let’s discuss importance of video content in detail:

1. YouTube is Getting Billion Watch Hours Everyday

Do we even need a proof for that? Well you can’t convince people otherwise. So a study found that nearly 3 billion people globally watch YouTube every month. 462 million among them are Indians. YouTube is one of the most used websites and apps. Whether people want to get educated on some topic and want to listen to some good music videos, they hover over to YouTube. And when they watch, they obviously see advertisements. That’s why its global ad revenue in late 2023 was around $8 billion.

Digital videos are a real hit. Platforms like YouTube and TikTok serve up over a billion hours of videos every day. These numbers show how important videos are in grabbing and keeping people’s attention, and making use of them by advertising our products and services that people need.

2. Videos Quickly Catches Attention

We don’t know about you, but many people even watch those videos they don’t like or are embarrassed to watch. You know, those cringe videos and reels on social media, because videos, in themselves, catch human attention, no matter what the content is.

Videos have this special power to grab your attention. The first few seconds of a video are to catch people’s interest and stop them from scrolling past. That’s why videos get more views than other boring posts, and helps with getting people hooked. A study found that Generation Zs, who are about 65% of YouTube’s audience, relies a lot on videos to learn things.

3. People Buy Stuff After Watching Videos

Don’t tell us you never wanted to buy something you watched in a movie. People like to have stuff they watch others having. And digital videos play a big role in that. Whether it’s a movie clip showing the use of some tool or gadget, a video showing how something works, a happy customer talking about it, or a product demo, videos help people get excited about it and decide to buy.

Videos help businesses in many ways to impress their audience. Adding videos to your sales and marketing strategy is already hitting the board. That’s why 91% of businesses use videos for marketing. When you add videos to websites or emails, you help customers make better decisions, and end up with more leads and better chances of making a sale.

Also Read: Digital Marketing 101: What is SEO, SEM, and SMM?

4. Videos Don’t Confuse Buyers

Videos help people remember things better than reading. Studies show that our brains handle pictures faster, and videos even better. You know how sometimes you read something and it just doesn’t stick? Well, with videos, it’s different. Studies say we remember 95% of what we see in a video. That’s why most people prefer videos because they don’t confuse them and they’re fun to watch.

Also, 68% of people say they like to learn from videos than books. And that’s what gives you more advantage in your business to not sell your ideas across but also entertain your potential customers, and thus make more sales.

5. Google Ranks Video Content Over Text Content

Google has no favorites. What people prefer is what Google prefers. That’s why it prefers video content over text content. It’s not always the case, however. But if there’s a video that has the same quality content as a written piece, Google will prefer it over text content.

Digital videos not only make users stick around longer, but helps improve how high a site ranks in search results. And since Google owns YouTube, using videos helps with your website’s ranking. That’s why marketing your business on YouTube or using videos on your website or pages boosts your online business in every way.

6. Videos are Easy to Consume Than Text

People not only benefit from videos but also enjoy watching them. TikTok got 1 billion downloads in 2023. You can realize the importance of video content with this fact. It’s because they got a platform where they can learn, enjoy and spend their free time in the most entertaining and beneficial way.

And now you see every big brand having a TikTok channel. It plays a big part in their website traffic as 6 out of 10 people prefer videos over a lengthy blog post. Although videos are important, text content has its own value. It’s not like people don’t read articles. They do. But they watch videos more than they read stuff.

7. Videos Are Viral and Shareable Material

Being visible online is tough, right? But guess what? Videos are like a secret weapon. Platforms like YouTube are basically search engines themselves, and regular search engines love videos. So, if you want people to find you online, videos are your go-to.

Again, we don’t know about you but most people love to share reels to their friends on instagram. Not only reels they share whatever they find interesting be it some new mobile app’s feature, a service, or a product. That’s why businesses invest a lot in making good insta posts for their online business. People share these videos 1200% more than photos and text posts.

Check Out: 20 YouTube Niches, Country with High CPM Rates in 2024

What To Do Now

Videos make your brand look good and more personal. When you learn something from a video, you remember 95% of the message. With text, it’s only 10%. Social media makes this even stronger. About 92% of people who use phones share videos, which is more than text and pictures. They make you feel things, which is really important for connecting with people. Our brains understand visuals quicker than words. So, in our fast world where people don’t pay attention for long, digital videos are the favorite choice.

Whether you’re promoting products or services, you can use videos to engage viewers 10x times better. Videos are more memorable and rank your website high on search engines. You can use video slideshows – they’re easy to make and can be used for pitches, showing off products, or sharing useful info. You can turn written stuff, like blogs or infographics, into videos to bring more people to your website. Most businesses are using videos in email marketing too.

This way you not only benefit your business but also build a good audience for your video channel. In short, digital videos are a great way to grab the interest of potential customers. If you want help with creating videos that will get you leads, contact First Growth Agency.