Find the top 20 high CPM YouTube niches for 2024 and learn how to maximize your ad revenue.
Almost 2.6 bn people use YouTube every month. If you’re making videos, knowing the high CPM YouTube niches (that’s like a money thing for ads) can help you find cool topics that advertisers like.
In this article, we’re gonna break down some important stuff:
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A report from Kagan U.S tells us that YouTube is the top free video service for all sorts of folks who go online in the United States. Many young people, like Gen Zers (82%) and millennials (78%), really enjoy using YouTube. Sundar Pichai, who’s the big boss at Alphabet Inc.’s Google, talked about how much YouTube has been booming in the second quarter of 2023. He said that almost 2 billion people check out YouTube Shorts every month.
When you look at it next to Facebook, YouTube’s ad reach grew at a slower pace over the past year. Facebook’s global ad reach increased by 5.0%, grabbing an extra 108 million users by April 2023.
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CPM (cost per mile) aka cost per 1000 impressions, means how much advertisers pay for every 1,000 views of their ads on YouTube. It shows how much advertisers spend to get their ads seen by people. For example, if an advertiser pays $20 for their ad to be seen 2000 times, that’s the CPM.
RPM (revenue per mile) or 1000 impressions, is how much money content creators make per 1,000 views on YouTube. Creators get 55% of the CPM payment, which is their RPM after YouTube takes its share. So, if an advertiser pays $20 for an ad with 2000 views, and YouTube takes its cut (45%), the creator earns around $11, which is their RPM. Knowing YouTube RPM meaning has a lot to do with how much money you’ll be making there.
Mainly four things affect CPM and RPM.
Niche is like the category of your YouTube videos. Some topics, like tech or finance, may make advertisers pay more money for their ads to be shown. So, if you make videos in a popular niche, you might get more money from ads.
Country means where your viewers are located, like the United States or India. Advertisers might pay different amounts to show their ads in different countries. If your viewers are in a country where advertisers pay more, you could earn more money from your videos.
In 2024, the money YouTubers make from ads varied a lot depending on where you live. Places like Canada and Australia had the highest rates. Canada’s rate was $29.15, while Australia’s was even higher at $36.21. In the United States, it was $32.75, which was pretty close. Some other countries had decent rates too, like New Zealand at $28.15, Switzerland at $23.13, and the United Kingdom at $21.59.
On the flip side, countries like Hungary, Kuwait, and Latvia had way lower rates or average YouTube CPM
like between $6.52 and $6.86. These numbers show how different places have different advertising scenes and what advertisers are willing to pay. It affects how much money YouTubers and advertisers can make on YouTube.
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CPM is like how much advertisers pay for showing their ads to a thousand people. If advertisers pay more (high CPM), creators earn more money per thousand views (higher RPM). So, a higher CPM often leads to a higher RPM for creators.
RPM is what creators actually earn after YouTube takes its share. If creators find ways to increase their earnings per thousand views (higher RPM), it may attract more advertisers. Higher RPM can encourage advertisers to pay more for showing their ads (potentially increasing CPM).
When creators make more money for every thousand views (higher RPM), it tells advertisers that people really like watching their videos. Advertisers want to show their ads where people are interested, so they might pay more (increasing CPM) to be on videos with higher RPM.
It’s important to know that the amount of money you get from ads (called CPM) can change depending on what you talk about and the time of year. So, keep an eye on those changes. If you want a steady income, it’s smart to plan for the long term. Just think ahead and get a strategy that can help you make money consistently.
The current cryptocurrency market is worth $1.77 trillion. So if you want to make YouTube videos about it, you’ve got to keep up. Bitcoin is still a big deal but you want to be careful because rules are changing, like what happened with FTX, and the US government is getting stricter about crypto.
But the good news is that NFTs are making a comeback in gaming and fashion. People are also talking more about how crypto affects the environment, so there are efforts to use less energy. And people are really hungry for the latest info on trends and tech.
So if you want to rock the YouTube crypto scene in the US, make videos that cover these topics. For example, talk about different ways to use NFTs and make easy-to-understand videos for newbies to stand out and be successful in this lively market.
Average CPM: $60
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Robinhood, a trading app, once valued at over $30 billion in 2021, saw its worth tank to less than $10 billion in 2022. So people want to know how to pick investments wisely, considering things like international tensions, interest rates, and local business issues. So you can make videos that break down stock trading and cryptocurrencies, and give practical tips on how to manage risks when things are uncertain.
You can talk about how to get good deals when the market is down and spread money across different things like stocks, cryptocurrencies. Talk about the challenges businesses are dealing with, like supply chain problems and politics.
It’s also important that you keep these kinda videos short, practical, and have an open end in them. This makes the content not just informative but also relevant to each person watching.
Average CPM: $12.52 – $50
People are all about making their home better without breaking the bank. They want the lowdown on easy and affordable ways to make their living spaces better.
Like did you know that painting your walls in neutral tones can boost your home’s value by 107%? That’s some serious cash right there. You can share more info like that on your Home improvement channel on YouTube. People love such stuff.
You’re talking to everyone who wants to make smart money moves with their homes. Spill the beans on how these improvements affect the money game. You must keep in mind the latest market trends and investment to make your videos a goldmine of financial tips.
Average CPM: $7 – $36
If you want to grab people’s attention fast, make videos about money making. Right now, there are lots of ways to do it. You can tell people to sell their stuff they don’t need on Facebook Marketplace or LetGo. Or talk about other legit and easy money making ways like online surveys and investing in apps.
If you know how to get clients on Freelance marketplaces, you can share those insights with your audience. Most people struggle with getting orders so they really seek advice that can help them win their first client.
Make sure to inform them that some of these methods pay off quickly, while others need some patience for a steady income. Let your viewers know that they must figure out different types of work, so they can pick what suits them best.
Average CPM: $13.52 – $22
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A study found that affiliate marketing is supposed to hit $15.7 billion by 2024. You can make helpful videos to take advantage of the changing trends. Share tips on good affiliate marketing. Tell people how companies are rethinking how they pay affiliates, making sure they get fair pay.
It’s important to talk about using tracking software to see how much affiliate marketing really contributes to sales. Make videos about good tools and their practical implementation.
So, in short, 2024 is full of chances in affiliate marketing, and videos about these trends will help both affiliates and brands.
Average CPM: $12-22
The dropshipping market hit $243.42 billion globally and is set to grow by 29.3% annually by 2026. So drop Shipping is a hidden treasure chest for people who make videos and stuff. You can make some serious cash by showing others practical ways to sell things without having to keep a bunch of stuff in stock.
Make videos about how to set up a dropshipping store. Talk about how to find good suppliers, and make your better product listings. Tell people to buy eco-friendly stuff and personalized goods as they’re in the trend.
With more and more people looking for side biz in dropshipping, you can do really well in the online market game if you’ve got the helpful info to share.
Average CPM: $7-14
It’s a very diverse niche, actually. You just need to be a friendly teacher or entertainer, explain things, show how to do stuff, and tell interesting stories. Podcast channels are a big example of this. It’s expected to hit 504.9 million by the end of 2024.
Besides that you can talk about how to create content, no matter what type. Like making your video thumbnails simple, and not stressing too much about fancy editing to make the channel get big. You can also try making quizzes, puzzles, challenges – stuff that people enjoy watching. Building a community is a big deal too so you can make videos on how to do that.
Tell people the benefits of YouTube Shorts as they get 50 million daily views. So teach people how to make attention grabbing YouTube shorts.
Average CPM: $5 – $13
Digital marketing requires you to stay in the loop to remain relevant. That’s why people always look for the most authentic and updated info about it. Businesses across the USA are hustling hard to stand out online.
Take it as an opportunity and create content that would really help them. Talk about how to use AI to their advantage. Make videos about ppc campaign strategies, seo keyword research tips, and other such topics.
Also talk about the ways to do digital marketing in a way that respects people’s privacy as it’s a major concern today. The bottomline is to make videos that break down all this stuff easily to help businesses keep up in the fast-paced online world of 2024.
Average CPM: $12.52
This year, things are changing fast with new technology and different ways to handle money. People have a lot of questions and worries about things like interest rates going up and prices going higher because of inflation. There’s a YT channel Financial Flamingo that tackles these issues directly.
What you can do is give more easy-to-understand practical tips on how to budget correctly, and how to invest to reach the desired financial goals. Make videos about new trends and explain how they affect personal finances.
And with everyone talking about being eco-friendly and digital money, you can make videos about green money like digital currencies and blockchain in simple terms. This really can make you stand out.
Average CPM: $4-12
Talking about cool gadgets and keeping up with how technology is getting better is an evergreen niche. People search on the internet before they buy tech items like phones. So keep them updated on the newest smartphones, cars, and cool gadgets and you’re good to go.
To take it further, you can make videos on online security, and how computers are powered by quantum physics. This means big changes are coming in how we use technology. Experts think we’ll see more of these smart computers, especially ones like GenAI, helping out in real life, changing how we make decisions and manage costs.
Making YouTube videos about these changes not only satisfies our curiosity but also helps people understand what’s going on in the tech world. So keep people in the loop about these latest tech trends for YouTube success.
Average CPM: $7 – $10
In the world of caring for our planet, YouTubers have a big say because of influencer marketing. They can inspire people to make good changes and care more about the environment. Fret not if you don’t consider yourself an influencer. You can start talking about these eco-friendly practices and watch slowly how you grow.
People want to know how to live without harming the Earth. If you genuinely care about green living, create videos with easy tips and ideas on how to live in a way that’s good for the planet.
Talk about technologies like smart cities, gadgets for homes, renewable energy, better ways to travel, and smarter farming. Videos about how to use this tech to live greener, like electric cars, energy-saving homes, solar panels, and new farming methods, can help folks see how they can make a real difference.
Average CPM: $10.0
Whether you’re into figuring out game strategies or just giving your thoughts on games, you can get lots of people interested, from casual players to hardcore fans.
As games keep changing, it’s important to keep up with what’s coming out soon and what’s popular. Like, when GTA VI is about to drop, there’s a ton to talk about: what might happen in the story, how the game will work, and any new features it might have. Doing some digging into these topics can help you make some really interesting content.
Being interactive is super important in gaming. By doing live streams, answering questions, and playing games with your audience, you can make some real connections and build a group of loyal fans. Teaming up with other creators also helps you reach more people and feel like part of the gaming community.
YouTube gaming is a big deal, and there are ways to make money from it, too. You can get sponsorships, do affiliate marketing, and earn ad revenue. With so many people watching gaming videos and companies wanting to get in on the action, you’ve got plenty of chances to turn your hobby into something profitable while keeping your viewers happy.
Average CPM: $10
In the world of kids’ learning videos on YouTube, making fun and smart content using cartoons is a great idea. Kids today don’t pay attention for long and they’re always on phones and computers, so it’s important to keep them interested in ways that are both fun and teach them something.
Cartoons are a great way to get kids’ attention, make them use their imagination, and explain hard stuff in an easy way. Make videos with bright colors and interactive stuff to help kids understand tough ideas and make learning feel like playing, especially for kids who like to see things.
Also, by adding characters, quizzes, and challenges, you can make those videos more fun and suitable for different age groups. But you want to make sure that the cartoons help with what they’re teaching and don’t distract the kids.
Average CPM: $9.89
Right now, in 2024, DIY is rocking with stuff that lots of people like. For example, terrariums are a hit because they let you make tiny planet worlds that make your home look special. A new thing for 2024 is using acrylic panels and laser cutters to make really detailed designs, which is perfect for people who want their projects to be super precise.
To do really well on YouTube with DIY and fixing stuff, you want to make videos that people find interesting and useful. Demonstrate how to do DIY projects, repair things at home, and give clear instructions to get people interested in what you’re doing.
Kids are also getting into crafting, with pottery, clay projects, making small carpets, and felting becoming popular. By encouraging creativity and making everyone feel welcome, your videos can reach lots of different people.
Average CPM: $8.9
Starting up a YouTube channel for dating and relationship advice is a big deal nowadays. Stats show that most guys don’t know how to talk to women romantically. That’s why these channels popped up a few years back, and now they’re super important online. They give folks a place to talk openly about love, dating, and relationships.
The cool thing is, this advice never gets old because everyone’s always looking to connect with others and have good relationships. Unlike advice just for women, there are more channels popping up aimed at helping guys have better relationships.
So you can give guys tips on understanding their partners, communicating well, and dealing with the ups and downs of dating.
Average CPM: $2.7 – $8
So, imagine you’re exploring the world of minimalistic living and Zen lifestyle on your YouTube channel. People love to know about different lifestyles.
Living minimally is all about simplifying your life, getting rid of clutter, and focusing on what truly matters. You can show your viewers how to declutter their spaces, organize efficiently, and live with less stuff. Talk about the benefits of minimalism, like reduced stress and more freedom.
Then there’s the Zen lifestyle. It’s about finding inner peace and harmony in your daily life. You can share mindfulness practices, meditation techniques, and ways to cultivate a calm and centered mindset. Talk about the importance of being present and embracing simplicity in everything you do.
And here’s the cool part – you can try out these methods yourself and share your experiences with your subscribers. Show them what it’s like to adopt a minimalistic approach to living and how it’s impacted your life for the better or worse.
Average CPM Rate: $7.5
Some people are all about finding new, special stuff to do and really connecting with the world around them. If you’re a traveler, make sure you monetize what you do.
You can use different unique ideas in this niche. There’s this thing called astro tourism, where folks ditch their screens and go stare at the stars in beautiful places. Some hotels even focus on wellness and let you stargaze as part of the experience.
People love to watch this kinda content and that’s why you can consider making such videos. You can make it more engaging by telling funny stories about your travel experiences as it will get people excited.
Average CPM: $7
Photography and filmography trends are always changing, so you can explore lots of different topics to keep your viewers interested. You can teach people how to get better at editing or how to make their pictures and videos look great.
You can make cinematic stories to grab people’s attention and make them feel something. Even though AI is getting more popular, people still love seeing real, unfiltered moments.
By jumping on these cool trends, you can make videos that really connect with people who love photography and movies.
Average CPM: $6.5
The Cooking section on YouTube is a big hit, pulling in lots of people who love cooking, trying new recipes, and watching food stuff. In this area, folks who make videos have a chance to create all sorts of cool stuff, like cooking lessons, tips for preparing meals ahead of time, and ideas to help you cook better.
But one problem with these cooking videos on YouTube is that they can be really hard to follow. To shine in this busy world, creators can do things like use different camera views and keep their videos short and simple. That way, folks who don’t have a lot of time can still learn new recipes and try new dishes without feeling overwhelmed.
The Cooking section on YouTube makes a lot of money because so many people watch it. These viewers really love cooking and trying out different foods. In this big category, creators can focus on specific things like showing recipes step by step, hosting cooking contests, or giving reviews of different foods. So by focusing on these specific interests, you can reach out to different groups of viewers and become known as experts in their own cooking areas.
Average CPM Rate: $3.5
Fashion is changing big time as we roll into 2024. The stuff you see in Hollywood is making its way into everyday fashion. So you can make videos and talk about the coolest clothes and styles. If you want to make it big, you can try throwing a virtual fashion show online where people come to get ideas for their own outfits.
You can make videos about the current trends like big flower patterns, huge embroidery, and lots of bright whites from designers like Valentino and Chloé. Luxury brands like Hermès and Saint Laurent are making jumpsuits super fancy, and ankle straps, short suits, and sporty track jackets are all the rage.
So, if you’re making YouTube videos about fashion, talk about these hot trends. Your viewers will love you for giving them awesome ideas for their wardrobe.
Average CPM: $3.13
Thinking about your YouTube channel like a real business, not just something you do for fun, is the first step to doing well. Choosing the right topic is really important for making your channel successful. Instead of only relying on Google’s keyword tool to find high-paying Adsense keywords, you need to engage with the unique audience on YouTube to succeed.
To help you find a profitable topic, many YouTubers are now sharing how much money they’re making. After looking at more than 100 of these discussions about money, the article highlighted the 20 best YouTube topics that earn the most money. Just to let you know, even though the information isn’t exact and the numbers are estimates, they still give us an idea of how much money you could earn per thousand views on different topics.
Make sure your videos are helpful, fun, or inspiring. Have specific goals for your channel’s growth that are realistic and doable. Understand who your viewers are – how old they are, what they like, and what they’re interested in.
Look at similar channels to see what makes yours special. Mix up your videos with things that keep people interested, popular topics, and collaborations with others to gain more fans. Use words that people might search for to help your videos show up on YouTube.
Engage with your viewers in the comments and on social media. Keep track of how well your videos are doing and make them even better. Adjust your video plan as needed to keep your channel cool and successful.
In wrapping up, knowing about CPM and RPM is super important for any YouTuber who wants to make money from their videos. This article has given a good look at these numbers, showing how they help figure out ad money and influence what kind of videos you make. We talked about the top 20 high CPM YouTube niches and how CPM rates YouTube in different countries. This helps creators make content that earns them the most money. Also, understanding how CPM and RPM work together shows why making interesting videos that people like is key, and staying updated on trends is a must. Since YouTube is still a big deal for watching stuff, taking a business approach and learning from this article can help YouTubers succeed in 2024 and beyond.
You can talk with First Growth Agency to take your YouTube channel to the next level with our smart plans designed for YouTube topics that make a lot of money.
Hi, I'm Aaqil Abdul Rehman, one of the key individuals behind the success of First Growth Agency. With a spirited blend of marketing savvy and a dash of technical genius, I've dedicated myself to catapulting brands into the spotlight where they belong.
- Aaqil
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