You need to learn basic SEO principles that include knowing how to use the right words, create enjoyable content, get other websites to link to yours, and use AI wisely.
If you just started your online business and want it to do well, keep reading. We have proven SEO tricks that you won’t find anywhere else in other blog posts on the internet. However, mastering SEO may not be what you’re looking for, is it? You just want enough knowledge that can help you give your business a good kickstart.
That’s why every other business is investing in SEO. 88% of marketers are already putting money into SEO. When it comes to where marketers are putting most of their money, SEO comes in third place, after short videos and influencer marketing. And because we’re giving you basic SEO principles that are easy to implement and produce fast results. So, if you want to rank your website high, understanding and implementing these techniques will really help you.
This article will discuss the 5 seo basics everyone should know and practice. Those 5 tips will cover:
This article is all about SEO that is not technical. So we won’t be covering the technical aspects, for sure. However, let’s give you a sneak peak of it anyway to help you understand what to do and what not:
For Easy Basic SEO Tutorial, head here. This article discusees about Basic SEO Principles only.
Because you want your website to be on the top. In case you don’t know why, the top result on the SERP gets clicked 31.7% more than any other result. However, even if you manage to get a spot on the first page with a good title you can get a good amount of traffic. Following these basic seo principles perfectly can get you the first spot.
But in case you got the second, third, or fourth one, you’re still good to go. Nevertheless, ranking on the second page is not good at all because only 0.78% go past the first page. That’s why it’s important to know what are SEO principles. So if that’s enough to convince you, let’s hop into the first tip which is:
Starting off with the first step that is keyword research, you want to pick up one main keyword that’s like the whole idea of your page. The content should revolve around that keyword, however, you can use other keywords related to your, kind of like smaller ideas. We call the first keyword primary and latter secondary.
You want to use only one primary keyword because Google ranks content that is clear; as it helps people find what they’re looking for. But when you create a content, other keywords automatically get involved and those are secondary ones. They link to the main keyword and make your content complete.
You can use tools like Ahrefs free version and Ubersuggest to find your primary and secondary keywords. If your site is new you want to target keywords with high volume and low difficulty . Check for any missing terms related to your topic and find keywords related to those sub-topics. Use them in your content.
Also Read: Digital Marketing 101: What is SEO, SEM, and SMM?
If you can use the main keyword in the title with a question, that would be perfect. It’s because 8% of folks search for things by asking questions and such titles get 14.1% more clicks. You know, those titles like How to, Why Should You, etc. Also, emotional titles get 7% more clicks than plain titles.
Although you can choose whatever you want, it’s important to use keywords naturally in your writing. There is no strict rule on how many times you should use a keyword in an article. But the thing is that the keyword should be there. So it’s upon the writer how creatively they can use the keywords in articles without forcing them.
Some good practices include putting keywords in the title, meta description and intro. Google might change your meta data because it doesn’t always use what you write there (especially if it’s not good or talking about what’s in the article). However, only 74.98% websites have meaningful meta descriptions. So you can take advantage of this and create good descriptions that Google won’t change and people like.
Don’t stuff your writing with too many keywords and avoid repeating the same thing in the content. And don’t go crazy with lots of synonyms. Keep things balanced. Focus on what the reader wants. Use different words when it makes sense, and make sure your content is easy to read and enjoyable. It’s all about learning what you need to balance when doing SEO.
Before you make content, remind yourself that the main goal is to show people that you know your stuff, make them share your stuff, get more links to your website, and keep people interested. That’s what SEO content is all about. Easy as it may sound, most people don’t get it done right.
You need to know that different types of content have different goals. Infographics get attention, case studies make us look good, videos are easy to share and help us get more links, blog posts educate people on a topic and web copy educates people and persuades them to buy your product or service.
So create content accordingly. That’s the first step. If your content is really helpful and enjoyable, optimizing it for SEO won’t be that difficult. There are some copywriting tips that can help you write better content. For instance if you ask people to do something and you give them a good reason using the word “because,” more people are likely to actually do it. It’s like the percentage can go up from 60% to as high as 94%.
Besides that you want to turn old content into something new. Most websites do that. They write a 5000 word parent article and tweak it every now and then to keep it fresh and updated. This way it provides the right information to people and thus ranks high.
For local businesses, it’s crucial to be found easily. A lot of people, about 76%, use voice search to find local stuff. To show up more, just tweak your content to match local searches, throw in words about where you’re at, and make sure your Google My Business listing looks good. Doing these things helps folks around your area spot you online easily.
Chat-GPT content is not the issue. The problem is that everyone’s content sounds similar and dull. While you can use AI to create content and generate ideas, it’s important to learn how to do that. You want to be creative with the prompts that you give to Chat-GPT. You also need to come up with something unique by yourself and then use ChatGPT to polish it further. The bottomline is that you can use AI for content planning and creation, adding appealing stuff to it like graphs, tables and research is necessary. This way you can enhance your content quality and avoid issues with search engine algorithms.
Experts suggest creating content that AI struggles to answer. It’s because if you write content that AI can easily generate too, people won’t be likely to come to you. That’s why you want to make your content more humanized, and think about adding personal or elements that AI isn’t so good at. You want to brainstorm the topics that keep people interested for a long time and that’s how you can wisely use AI for your SEO content.
Good seo content and links are the key players in being noticed online. If you understand and use these things correctly, your website can do really well. 95% of websites don’t have any links from other sites pointing to them. This means they lack connections with other websites. The top results on Google have around 3.8 times more links from other sites compared to those ranked 2nd to 10th. Google pays a lot of attention to the content on a webpage and the links it has – these are crucial factors that decide how important a webpage is.
Backlinks make Google happy as they’re like recommendations from important sources, building trust with search engines.
If you want more links to your site, you can do a few things. Share your own research or stories, and others might link to it. You can also give your thoughts on a product or service with a link back to your site. Or just ask for a link if it’s missing. Linking to useful stuff not only helps users but also makes others more likely to link back to you. A study found that longer blog posts (1447 words at least) gets you more backlinks.
Being proactive with link building means doing things like linking to similar content, creating helpful stuff like infographics, and reaching out to fix broken links. All these things help build a strong link strategy that Google likes, making your website more visible and trustworthy. Think of the websites and resources you check out before creating content. Those pages are of high quality and that’s the kind of content that gets good backlinks.
Finally, you want to learn how to measure your organic growth. Organic Visibility is all about how frequently your content appears in online searches. You need to watch how often your content pops up when people search for keywords your content is ranking for.
Conversions, on the other hand, focus on what people do on your website – be it filling out surveys and forms, making purchases, or signing up for services. You must keep an eye on these metrics to know what needs improvement. Then tweak wisely. And to make the most of these metrics, it’s important to monitor them regularly. Watch out for trends, identify issues early on, and keep improving your content. And that’s it. Now you know what are SEO principles that you need to focus on.
Usually it takes around 2 years for SEO projects to rank a website high in SERPS. And if it’s sitting at the top spot, it’s probably close to 3 years old. Only about 22% of the pages were ranked on the top in the same year. Your website could be a part of that. It all depends on how smartly you use SEO strategies.
You want to pick the right words people are searching for, see how many people are looking for those words, and understand who else is using them. Focus on easier words that don’t have higher difficulty. Create good stuff, and make your website look nice. When you create unique and enjoyable content, you get other websites to link to yours. So make sure people have a good time when they visit your website.
Find a good balance between making search engines happy and making people happy by having the right mix of words and pictures. Plus, your website should load fast. Keep updating your content. Outside your website, use the right words when people link to you, and it’s better to have a few really good links than many not-so-good ones.
Getting good at SEO is like trying out different things to see what works. If you notice your methods are helping your website, keep doing them and try to learn more. You can take help from First Growth Agency to boost your website’s SEO and get more traffic and leads.
Hi, I'm Aaqil Abdul Rehman, one of the key individuals behind the success of First Growth Agency. With a spirited blend of marketing savvy and a dash of technical genius, I've dedicated myself to catapulting brands into the spotlight where they belong.
- Aaqil
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