After analyzing 2 billion social media engagements across 300k social profiles, data scientists have provided an analysis of the best times to post on Facebook. You need to know when to post on Facebook because it is used by nearly 3 billion people a month. The chances of reaching your target audience amongst this number become difficult if the timing is not right.
This happens when you’re reaching them organically without paying for Facebook ads, and also if your posts are business-related. Because after July 2023, Facebook preferred to show people entertainment posts more than business ones. So, if you don’t want people to miss out on your posts, keep reading this article, as it will uncover the times when more people are active on Facebook.
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Why Does Facebook Posting Time Matter?
With 3 million people using FB, it’s a powerful place for businesses to market their products and services. But they need to figure out the best time to post on Facebook. Only then will you be able to get more people to like and comment on our posts. When people engage with our posts, it shows that our content is good, and Facebook will show it to more people. Facebook’s algorithm shows your content to more people when it gets good reach. It gives a signal to Facebook that your content is valuable and perhaps it decides to boost it organically.
Your goal is simple. Get more people to interact with your posts by liking them and commenting on them. As a result, more people will visit your website, you will sell more, and get new followers.
Best Time to Post on Facebook on Monday
The most effective times to post on Facebook are between 8 a.m. to 1 p.m. with peak times at 9:00 AM, 10:00 AM, and 11:00 AM. 10:00 AM stands out as the peak hour for engagement because people like to start their work week by watching some lighthearted stuff. That’s why engagement remains solid from 8 a.m. to 1 p.m. on Mondays. Individuals and businesses can improve their visibility and effectiveness on Facebook by posting around these hours.
Best Time to Post on Facebook on Tuesday
Various sources including HubSpot and Hootsuite suggest that the optimal time for posting on Facebook appears to be around 9 a.m. This is when people are commuting or settling into their offices, scrolling their FB feeds. That’s why Hootsuite recommends posting between 8 a.m. and noon on Tuesdays. You can also post later in the day around 11 a.m. and 3 p.m. maximizing audience reach and engagement on Facebook.
Best Time to post on Facebook on Wednesday
The optimal posting times for Facebook engagement on Wednesdays fall around 9 am and 11 am. This aligns with research indicating peak engagement occurs at 9 a.m. specifically. Sprout Social suggests posting between 11 a.m. and 1 p.m. on Wednesdays. 4:00 p.m. might be a less optimal but still feasible alternative for reaching audiences later in the day. This highlights that mid-morning and early afternoon timings are most effective for reaching and interacting with audiences for maximizing visibility and interaction on Facebook.
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Best Time to Post on Facebook on Thursday
9 a.m. and 10 a.m. EST. are the best times for optimal engagement on Facebook on Thursdays. Another time for the best engagement on Thursdays is between 8 a.m. and 2 p.m. This is when users are most active. This time slot aligns with the trend of mid-morning to mid-afternoon activity when users are likely to check their Facebook feeds during breaks or downtime, such as morning tea and before lunch. TrackMaven says that 8 p.m. is good, but 10 a.m., i.e., earlier in the day, gets you even more likes and comments. It highlights that mornings and around lunchtime get your content seen by more people.
Best Time to Post on Facebook on Friday
The findings from Buffer data suggests that 10 a.m. is the best time of the day to post on Facebook on Friday if you want the highest levels of user interaction. When you post around 10, the engagement tends to remain active until around 4 p.m., offering a broader window for maximizing reach and impact. Understanding this also involves avoiding late-night to early-morning hours from Fridays through Mondays, generally from midnight to 4 a.m.
Best Time to Post on Facebook Saturday
According to Buffer’s research, 1pm and 3pm are the peak hours to get maximum likes and comments on Facebook. You can also post around 9 a.m. and 10 a.m. as mornings are more effective on weekends than on weekdays for Facebook. Engagement levels drop significantly once the workweek is over. As a result, Saturday mornings become the best window for capturing attention on Facebook for overall audience activity and response.
Best Time to Post on Facebook on Sunday
According to engagement data, Sunday is the least favorable day to post on Facebook. Facebook experiences the lowest levels of interaction and reach on Sundays. However, if you still want to post, it should be done around 9.a.m. and 10 a.m. These are the hours when Facebook gets more reach even on Sundays and it’s comparatively better than those which is observed on Saturdays. 9 a.m. highlights that user activity and interest is typically slower on weekends but they do tend to use the app around the morning hours right after they wake up.
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Facebook Posts Ideal Time for Different Industries
Knowing the best times to post on Facebook is important for sharing things. The best times to post can be different for each type of business. The table below shows when it’s best to post on Facebook for different types of businesses. But remember, the best times can change depending on the people you want to reach and your content strategies.
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How To Find the Best Time to Post on Facebook For Your Business?
Finding the optimal time to post on Facebook or any other social media requires using data to find out what people like and when they’re online. You can use tools like Sprout Social to help you find good suggestions on when to post for maximum reach.
Use Facebook Insights
Access your Facebook Insights dashboard through your Facebook Page. Note that the pages and profiles are different. After accessing your page, click on the “Professional dashboard” from the left-hand menu. You will see the content. Click on it, and it will bring you a list of your recent posts along with the time you posted them.
Sorting your posts by their organic reach can help you find the timing of the post that did the best. All you gotta do is click on the Date at the top right and choose Post Reach. As a result, you can analyze the top posts based on reach, along with the day and time you published them. Similarly, you can sort them according to their Engagement and get insights on which post of yours got the best Engagement. If you don’t find good data with either post reach or engagement, choose any other parameter.
Use Other Tools
SocialPilot and Buffer helps finding the exact perfect time to post on Facebook for maximum ROI. Connect your Facebook page to SocialPilot’s dashboard and give the necessary permissions. Create custom posting schedules by choosing specific times to post content on certain days. This way you test different posting times and eventually find the best time for engagement for your Facebook content strategy.
Buffer works by looking at how well your page did in the past and accordingly it gives you some valuable insights. You must have a Facebook page or group connected to Buffer. You also need the Essential, Team, or Agency plan, which typically costs around $6 /mo per channel. First Growth Agency can help you with using these tools effectively without you wasting a single penny. Once you’ve set up your Buffer account, go to Analytics > Facebook > Answers in Buffer to pick the best day to post on Facebook. It also gives you tips on what kind of content your target audience likes, and how often you should post.
Conclusion
You need to know the best times to post on Facebook if you want to expand your business. Data suggests that posting on Monday mornings at 10:00 AM and Tuesday mornings at 9:00 AM are optimal for best reach. Furthermore, you can use Facebook Insights and tools like Buffer and Social Pilot to find out the best time and day to post on Facebook. Contact First Growth Agency if you want to quickly and efficiently check the best time to post on your Facebook page using tools like Buffer and Social Pilot. Also, check out our articles on the best times to post on TikTok and Instagram.