Social Media Marketing Case Study
H20 for FGA
Challenges
When the client contacted us, they had no proper social media marketing strategy. They were experiencing super low engagement rates and almost no conversions. They tasked us with attaining quality leads that may buy properties in Abu Dhabi.
The challenges were:
- H2O was using social media channels unsuitable for their industry and target market
- They needed a quick boost in their impressions on social media platforms such as Facebook
- They tasked us with boosting their brand awareness among local populations
- They wanted to promote their properties and cater to inquiries instantly
- They wanted to reduce their cost per lead
Our Strategy
We conducted thorough research and optimized the client’s social media accounts on suitable channels. We fabricated a data-driven strategy, created paid advertising campaigns, and offered regular strategy suggestions and analytics reporting. The strategy was designed to push prospects through the marketing funnel from brand awareness to conversions.
Execution
We started publishing valuable content regularly on all social media platforms and responded to comments and inquiries. By holding contests and creating polls, we encouraged engagements and posted their property listings with catchy visuals to promote them. Sharing industry news and insights and selling and buying tips helped us nurture credibility for them in their niche on various social media platforms.
Results Within one month, the client witnessed remarkable results in terms of reach, impressions, and profile visits. The number of likes, comments, shares and followers increased exponentially as well. Want to replicate the same results for your real estate business? Digital Gravity can amp up your online presence and business growth. Let's make it happen!
