Let’s talk about email marketing trends and how it will help your digital marketing campaigns in 2024 to 2025.
The email marketing industry changes every year. To succeed, you need to adapt to new trends. Staying updated helps attract customers and keeps your business ahead. According to Statista, the global email marketing market was worth $7.5 billion in 2020 and is expected to reach $17.9 billion by 2027.
Email marketing is constantly changing, with recent challenges including economic uncertainty, new deliverability requirements, and the impact of Apple’s Mail Privacy Protection. So basically email marketing trends 2023 along with the rise of generative AI, shaped email marketing trends for 2024. Let’s talk about email marketing, email design trends, email marketing content and how to do it in 2024.
Read: What Is Email Marketing And How To Do It Right?
Email marketing is always changing. It’s tough to figure out where to focus each year. We’re facing challenges like high interest rates, new demands from Google and Yahoo for emails, and Apple’s Mail Privacy Protection making it trickier to manage inactive subscribers. These factors are shaping the trends for 2024. We’ve asked digital marketing experts about the various email marketing technologies and tactics being used currently and how they will impact things in 2024.
Here is a list of 13 trends in email marketing that will describe how we will write and send emails in 2024 – 2025.
This is perhaps one of the latest email marketing trends in 2024, and it will become a legal duty to focus on protecting people’s data in email marketing. The General Data Protection Regulation (GDPR) introduced in 2018 changed email marketing by making strict rules for sending cold emails and creating mailing lists. However, a worrying report shows that only 21% of people trust companies to keep their personal information safe. To build trust, marketers need to make clear rules for handling data and give subscribers the option to stop getting emails or change their preferences.
One way to get people interested in our emails is to ask them what they like and how often they want to get emails from us. We let them choose, and we don’t rush them. We also give them a way to change their minds later if they want to. This helps us to have better information about the people getting our emails, and it makes sure we only send emails to people who want them.
Sending emails uses a lot of energy and isn’t very good for the environment. With so many emails being sent every day, it creates a big problem for the planet. In 2024, it’s really important for companies to start using email marketing in a way that doesn’t harm the environment. Sarah Warrington says that people who like buying great products want companies to be honest about how they’re helping the environment.
To make email marketing more sustainable, you can keep your list of email contacts up to date with people who really want to receive your emails. This helps to reduce wasted energy. Second, make your emails as short as possible without losing quality. This also helps to save energy and makes people more likely to read and enjoy your emails.
Newsletters are very popular again nowadays. They have changed a lot since the 1990s and now offer many advanced features. These newsletters can send personalized content based on what you like and how you behave online. For example, The Athletic uses how you behave online and where you are to send you special updates and stories. Small businesses can also use similar technology through email service providers. These tools help businesses organize their audience so that each person gets content that matches what they like and need.
Websites such as Mailbrew gather interesting articles from the internet and send them to people. Many people enjoy receiving these because they want to stay updated on their favorite companies and learn about topics they are interested in. Companies that send emails are also improving by ensuring they send relevant information to the right people in order to grow.
Check: Does Email Marketing Work? How to Do It Effectively?
Email verification is important because Google and Yahoo have new rules. They want you to use SPF and DKIM to verify your emails, and also to have DMARC policies. It’s also important to make sure the email address you’re sending from matches the website it’s connected to, and to include an easy way for people to unsubscribe from any emails they get from you. This is all to make sure your emails don’t end up in people’s spam folders in Gmail.
These new rules are meant to make sure that emails are safe and real. It’s important to follow these rules so that emails can be delivered properly and to keep a good reputation. Google and Yahoo are starting to use these rules, and other email companies will start using them in 2024. Following these rules will stop fake emails and make sure that real emails go to the right people.
Businesses are changing how they use email marketing by integrating different tools. These integrations make email marketing easier and more effective. On average, only about 17.8% of marketing emails are opened, so organizations are using integrations to improve efficiency and provide better experiences for customers. For example, Mailchimp, a leading company in the industry, has integrations with ShopSync, Slack, and Canva, making it an important player in the email marketing integration world.
E-commerce websites use these links to see how people use their products and share info with their groups. People who write blogs can use them to make newsletters and reach more people. Platforms like Bonjoro also work with big email services like Convertkit and Zapier to get to more customers. These links make email services work better and help companies grow. Because of this, the industry is giving more and more options for connections.
Email segmentation was once a complicated idea, but now it is a common strategy among Email Service Providers. 69% of recipients are okay with email segmentation until they use data ethically. Tools like Mixmax and Instagram Insights work with popular Email Service Providers to track how engaged customers are on different platforms. Marketers can use this information to create detailed customer profiles and change their strategies based on real-time behavior data.
When you make your content more personal, you can increase the number of people who buy your products or services and improve how much people interact with your content. People open personalized emails 29% more when compared to messages that are not personalized. That’s why Mailchimp, Email Octopus, and Active Campaign stress the importance of personalization, because it helps make campaigns more successful by building better relationships with customers.
In recent years, there has been a shift in Email Service Providers (ESPs). Although Mailchimp remains the largest, new ESPs like Flodesk, Substack, Loops, and ConvertKit are gaining popularity. Each targets a specific group: Flodesk for E-commerce, Substack for paid newsletters, Loops for SaaS startups, and ConvertKit for online content creators. More and more people want custom solutions that fit their needs in different markets.
The growing popularity of certain markets helps niche ESPs succeed. For example, platforms like Shopify have made e-commerce more successful, which has been good for Flodesk. Substack is doing well with paid newsletters, and ConvertKit is becoming more popular with people who create content online. Niche ESPs offer specific solutions for different industries and user needs and are gaining more customers while general ESPs are facing challenges.
Morning Brew, a famous newsletter, makes money using a new method. People are lately enjoying receiving their emails and newsletters everyday. The company makes money by having other companies sponsor their newsletter. Through this strategy their newsletters are not deemed as salesy but as informational and helpful, offering valuable products.
Morning Brew became very popular because of this and was recently bought for $75 million by another company. Morning Brew also makes money by putting ads in their emails. These ads are mixed in with the regular content and offer things that fit the newsletter. It’s similar to how podcasts run ads..
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Automated email marketing changed how businesses talk to customers. It keeps emails relevant by giving subscribers control over what they get in their inbox. Marketers send custom messages based on what users do. This makes communication more engaging and less intrusive for users and they don’t feel bored. As a result, marketers get a faster response as they’re not overwhelming the recipients.
CampaignMonitor study shows that automated emails bring in 320% higher revenue than non-automated emails. That’s why marketers keep email templates organized and up to date so they can work smoothly and communicate with customers effectively. CRMs also track the sales progress and make sure our emails are well-crafted.
Most people check their emails on smartphones and tablets instead of big screens. In fact, 68% of email messages are seen on mobile or tablets. That’s why emails must look good on mobile devices. Research by Adestra found that 71.6% of people delete emails that don’t look responsive on their mobile phones.
Another important thing to consider is making your email messages short and easy. Use brief and attention-grabbing content in the subject and body of the email to quickly get anybody’s interest. Use lists and avoid long paragraphs to make the message easy to read on small screens. Don’t overload it with photos and put links where it makes sense, like it’s easy to click.
The way people send emails has changed. Emails now can have polls, surveys, quizzes, videos, and GIFs. These changes make emails look more fun. There will be fun things in emails like scratch cards and spin-to-win features, and buttons that change color or move when you click on them. Emails will also be updated in real-time based on what users do or stock levels or weather outside.
The newest trend for email marketing is to use easy and clear designs. The idea is to have simple layouts with lots of space, basic colors, and easy-to-read writing. This way makes it simple for people to quickly understand the content and helps emails load faster. This decreases the chance of your emails falling in the spam folder.
One-third of marketers use generative AI tools. As a result, the volume for generative AI saw an increase of 9,100% in the last two years. This shows a growing interest and investment in AI marketing tools like ChatGPT and Perplexity. Through these tools, marketers easily help with a lot of stuff including article writing and social media image generation.
AI made email marketing campaigns easy to manage. Marketers easily create content, and come up with ideas. Analytics tools also use AI integration to give detailed information of how well campaigns perform. They also give suggestions on improving your strategies. This will help us be more efficient and create more engaging emails for our recipients.
Check: Discover Top AI Trends to Know in 2024
Your content should be easy to read for everybody. It’s important to think about the different needs of your audience because around 15% of people have some kind of disability. About a quarter of them have vision problems and might need to use screen readers to access web content. These tools help them navigate and read content. For these people, content that’s easy to access isn’t just a choice, it’s a necessity..
Apart from writing amazing email marketing content, focus on their accessibility as well. Being accessible helps everyone, not just people with disabilities. It makes emails easier to read and use. It’s important to keep improving so that everyone can use emails easily.
As we said, email marketing trends 2023 shaped how we will look at email marketing in 2024. The boomline is that email marketing is changing, bringing new opportunities and challenges. To stay ahead, it’s important to adapt to the latest email marketing trends like better data privacy, eco-friendly practices, and advanced AI integration. These changes help make sure we’re following the rules and being efficient while also making our customers more engaged. As businesses deal with these changes, it’s crucial to focus on being real, accessible, and creating personalized content to succeed in the ever-changing world of email marketing.
Hi, I'm Aaqil Abdul Rehman, one of the key individuals behind the success of First Growth Agency. With a spirited blend of marketing savvy and a dash of technical genius, I've dedicated myself to catapulting brands into the spotlight where they belong.
- Aaqil
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