Discover effective strategies to boost your website’s visibility on Google. Learn SEO best practices, content tips, and technical tweaks to rank higher and attract more traffic.
Increased seo visibility means increased income. Stats show that the first search result on Google has 39.8% of click rate. Another study shows that the third result on Google gets 18.6% of all clicks. The results on the first page get the most clicks. The lower they rank, the lesser their website visibility and clickthrough rate is. The tenth result has a 3.09% clickthrough rate. But the second page of Google doesn’t get any good attention worthy to be mentioned here.
Perhaps that’s why there is a famous saying that goes like If you want to bury a dead body, choose the second page of Google for that. Because it’s 1 in 99 chances that someone will ever go there. And since people have less attention span today, they don’t typically go beyond the first page until they’re desperate enough about the topic they have searched online.
All of this tells us how important it is to rank on the first page of Google. This brings us back to the topic How to increase website visibility on Google. And this article will tell you the easy 8 steps process to increase your seo visibility in less time.
Check: The Basic SEO Tutorial, Making SEO Easy For Everyone
SEO and search engine visibility is how many people click on your website out of everyone who searched that specific keyword. Without this metric, your site will remain undiscovered, conversions will drop, and revenue will suffer. High click-through rates from search engines, businesses can attract more visitors, make more sales, and earn more revenue. This only works if their important web pages rank high in search results. Below we talk about how any business can boost its website’s visibility with various strategies.
Spiders and crawlers find your website pages depending on how easy it is to locate, to read and to categorize. So make sure your website can actually appear on Google. It’s important to note that even though your site is indexing, a page of it might not be indexing. But Google constantly crawls the web and keeps adding new pages to its index. The easier you make it for Google to go through your website, the more quickly it gets indexed. More on this later in the article.
Google Search Console lets you submit your site for indexing for free. You just need to register and submit a sitemap. Doing so also helps you to make informed decisions on content creation and page prioritization. Google Search Console can diagnose indexation errors. Then comes a few technical issues that you must take care of such as the canonical tag issue, website software updates, changes settings on your website or create incompatibilities. A site redesign causes URL structure change and deletion of pages. To cater all of these, you can contact First Growth Agency as we’ve got an expert Technical SEO team who will fix all these problems for you.
In Robots.txt File:
Under <head> section in HTML:
Google downranks sites that aren’t designed mobile first. It means that every website must be responsive and mobile friendly. It should host high-quality and relevant content with readable text and people should be able to read it without tapping or zooming. It must have tap targets spaced appropriately, and the page avoids unplayable content or horizontal scrolling. So if your website’s pages aren’t easy to use on mobile phones, Google might lower your website’s visibility, as a result. But when your site becomes mobile friendly, Google will check your pages again automatically.
Besides that there are other technical issues as well. Page loading speed is one of them. It impacts the UX across your site, which means it’s a significant ranking factor. You must provide your users an experience without interruption or delay. Slow loading times and cumbersome hierarchies affect your user’s mood and also your sales funnel. Once they leave your website, they won’t come back. Because they’d be pissed off already. And if you’re in industries like electronics, health and wellness, or apparel, a fast website is a necessity if you want good conversions.
See: Are Security Headers a Ranking Factor? Google Answers!
Google’s Experience, Expertise, Authoritativeness, and Trustworthiness says that your content must be produced with firsthand knowledge. For instance, a person searching online to fix his Google Adwords account would never want to listen to a rookie explaining generic tips. He would want to read expertly written helpful content. And Google’s crawlers can accurately evaluate your page’s value. You must become the go-to source on a specific topic to achieve that status. This involves making detailed, easy-to-understand long form content that covers the topic A to Z. These kinds of posts are called Pillars. Then comes clusters. They are blogs that talk about a specific thing rather than a whole topic in detail.
Content creation also needs keywords. It doesn’t matter if it’s for SEO or PPC. Right keywords optimization with E-E-A-T is what you need to establish your website as an authority and gain online visibility. You must optimize your existing content with more relevant keywords. Also keep your evergreen content valuable by updating the publication date or creating new titles. This tells Google’s algorithms that your content is fresh and relevant. So take proper care of all your website pages including the many pages of your blogs. They’d require internal linking as well. More on it later in the article.
Read 5 Non Technical SEO Basics You Need to Master
Google ranks websites that people love. Dwell time is one of the factors that tells Google which websites people love. Studies show that websites with high Dwell Times tended to have higher rankings vs. sites with low Dwell Times. If someone clicks on your result and exits it quickly, your website will have a bad dwell time. If it keeps happening Google will derank your website. Whereas if people stay on your site, Google, it gains good dwell time and Google’s favor as well. For instance, if a site that has been deranked is able to grab people’s attention over 3 minutes, Google again ranks it higher in the results. Note that dwell time is not the same thing as bounce rate, time on page, or any other metric in Google Analytics. People confuse them because they all measure user activity or engagement.
Bounce rate is the percentage of people who don’t take any action after landing on a website. Time on page is how long a user spends on a page before exiting it. Although there is a debate about the authenticity and relevance of dwell time. Some say it is not a factor defined by Google but then we have so many things not defined by Google. The basic idea of dwell time makes sense. It says you must attain people’s attention on your websites to rank high, which is pretty agreeable. You might put something very attention grabbing on your website that hooks people right away and stops them from going back.
Check out: What is Google Analytics and How Does It Work? A Brief Guide
You can do that by guest posting to other high-quality websites, building relationships with influencers, and increasing social media marketing efforts. Ask them for backlinks. But not just any backlinks. Search engine visibility requires you to have high-quality backlinks from reputable sites. You need to focus on getting links from websites in your niche. The more authoritative backlinks you accumulate, the stronger your website’s presence and ranking potential on SERPs. To get backlinks you can directly outreach website and blog owners to request they feature links to your content. You can also write keyword-rich, industry-related blogs on other websites to get backlinks.
Whatever you do, just don’t use services or methods that create many low-quality backlinks. It can hurt your organic search visibility. So it’s better to ask for backlinks as we said above. You can reciprocate or offer something of equal value in exchange and people will agree in most cases. However, you must have authenticity on your website which means that your content should be good enough and not just fluff. You must also check if you’ve lost any links from influencers or high-quality websites. Understanding why you lost the link and if it went to a competitor can provide valuable insights.
Videos, infographics, quizzes, polls, explainer videos, product demonstrations, customer testimonials, and other multimedia on your website keep visitors interested in your page and they spend time there. Tools on websites such as calculators, and downloadable eBooks can help keep visitors interested and are also good for SEO. The comes optimized meta data that helps with overall click-through rate and increases engagement. These meta things are the ones you see on their search engine results page. Adding keywords to your website page titles will help both Google and searchers find them.
This will help Google to count your website amongst ones that have good dwell time and bounce rates. That’s how Google algorithms work. It looks at how much time your visitors spend on your website and decides how good your website is. It also helps Google pick up signals related to how relevant your website’s content is and if it is satisfying users. When users stay there longer, it tells Google, they’re liking your content.
Check How Content Marketing Is Changing The Game
This adds to the local seo. It is for those businesses that include a physical presence and Brick and mortar. To do that, you must submit your business to Google Maps using Google My Business. Create a Google My Business account. Find your business on Google Maps. And then claim your business on Google Maps. It’s that easy. After that you wait for a physical verification code in the mail and enter it in your Google My Business profile. Reviews on GMB are important. Not only the quantity but the quality of your reviews is also important.
This brings us back to the tactics some people use such as buying reviews. You must do everything in your hand to acquire positive reviews. But don’t try to buy fake reviews. They won’t get anyone anywhere. They could potentially lead you towards a serious search engine penalty. Instead ask them to drop you reviews and feedback because they won’t feel reluctant when you ask it. We think they would mind it. But it’s not like that. Also make sure you reply to the feedback. Doing all of this can start to elevate your website’s position in the SERPs.
Internal connects different pages within the same website to help search engines understand a site’s structure, pass authority, and improve UX. It positively impacts your ability to rank higher. Internally linking your website’s pages not only helps search engine spiders and crawlers but users too. For instance, a page about “how to make a club sandwich” might link to pages about fries recipes or related ones, keeping users engaged and encouraging them to explore more of the site.
But you don’t need to spam a page with too many internal links. Just do it where it fits right. Google discovers new pages through links from known pages. Internal links also pass authority or PageRank, a measure of a page’s importance used by Google for ranking. A page with many external links usually has a high DA (domain authority) and therefore, high SEO domain visibility. And that’s how internal linking serves the purpose of increasing purchases or filling out forms.
Read: How To Rank In SGE (Search Generative Experience)
These 8 steps guarantee your website a good kick start if you implement them right. These tips add a bunch of things like registering your site on Google console, making sure it works fast and is responsive on small screens. It also includes creating high quality E-E-A-T seo content with backlinks and internal links in it. To attract visitors, you must use catchy images, titles, headings and metadata. Finally, if your business has a physical presence, a GMB profile is a must. If you want an SEO expert to implement all these tips and make your website skyrocket on Google, contact First growth Agency. Our expert developers, SEOs, writers and designers team together to take your site to a whole new level.
Hi, I'm Aaqil Abdul Rehman, one of the key individuals behind the success of First Growth Agency. With a spirited blend of marketing savvy and a dash of technical genius, I've dedicated myself to catapulting brands into the spotlight where they belong.
- Aaqil
Unlock your brand's potential with tailored strategies that deliver results.
From SEO to social media, our expertise is your growth. Ready to elevate your online presence?
