There are over 291 million people who use Pinterest actively every month. Learn how to do SEO on Pinterest to gain a high volume of traffic to your website
If you rank well on Pinterest, you can get an extra source of SEO traffic. It happens because of the Pinterest pins and doing SEO on Pinterest. Pinners link their pins to special links such as websites, blog posts, or landing pages. When a user clicks on it, he is redirected to that link. Since Pinterest is a high domain website and Google ranks its content high, you get more traffic to your website indirectly by utilizing Pinterest SEO tips. As of now, there are over 291 million people who use Pinterest actively every month.
Also Check: 6 Best Social Media Sites for SEO
This speaks volume how helpful Pinterest can be for your business. You can get a good heck of traffic through this very platform. Now, that’s all the good part of Pinterest. Challenge arises when you get to know that if your Pinterest profile is not optimized for SEO, your content will be lost in a world of 200 billion ideas. That’s where you need to learn to do SEO on Pinterest. This blog will cover everything about Pinterest SEO tips and how to become famous on the platform. So without further ado, let’s get into it.
Pinterest uses domain quality to measure how good a website is. It checks how popular the images from your website are and can also tell if your website has really good content. To improve domain quality, change your account to a business account by checking the steps mentioned below. Then add your website link in the provided section. Business account gives you Pinterest Business Hub to create ads and keep track of everything going around.
Use your brand name and a short description of what you do or offer. A user Glowing Mira could use a profile name like Glow Skin Co. | Skincare Tips & Product Reviews. Anyone who sees this page will know exactly what they offer. For the “about” section that tells people who you are and what your company does. For instance, GLOWESSENCE, a company that makes skincare products, uses words like “nourishing face oils,” “hydrating serums,” and “DIY beauty recipes” in their description.
As per Pinterest guide, here are the steps to convert your Personal Pinterest Account to Pinterest Business Account:
When you connect your website to your Pinterest account, some good things happen. You can see helpful information about how your stuff is shared. People will see your profile when they save Pins with your website’s stuff. Also, when you claim your website, your picture and link will show up on all Pins related to your website and brand. This makes it easier for your audience to share your stuff and helps you out even more.
To claim your website, you can do it in three ways: by adding a special code to your website, by uploading a file to your website, or by adding a special code to your website’s settings. To get started, click on the icon near your DP, and click on “Settings.” On the left side of the screen, click on “Claimed accounts.” Next to “Websites,” click on “Claim.” A window will appear with the three options. Choose the one that works best for your website.
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This is one of the technical SEO tips for Pinterest. Pinterest defines your pins quality by seeing how many people like, comment on, save, look at closely, or click on them. To make your pins better, create attractive and attention-grabbing graphics that are the right shape, like 2:3 (e.g., 1000 x 1500 pixels). Using other shapes can make your pins look cut off. Also, using more than one image in your pin can get you 30% higher click-through rates and 20% higher checkouts.
Always use your logo on every image, but don’t put it in the bottom right corner so that it won’t disappear. You can add words on top of your images to make them more interesting. Videos should show people how to do something or inspire them to try something new. Make sure your video can be understood without sound by adding words or captions. A good first image for your video is important. Also, don’t post a lot of things all at once and then nothing for a long time. Add new things little by little and keep it regular.
If you want to find ideas Pins on Pinterest, start by typing a general word related to your business in the search bar. You will see more specific phrases related to the keyword you searched. From there, pick keywords for your Pinterest Pins or to include in your bio. Instead of using short and common keywords, try to focus on longer and more specific ones. These longer Pinterest SEO keywords are less commonly searched for, which can help your Pins stand out.
Because these specific words are used to find things, it’s easier to know what to write (in this case, Pins) to match what the person is looking for. You can add words to your profile in two places: your business name and your bio. Also, use important words in your Pin descriptions to help people find your content. A good Pin description has words that fit and make people want to click on it.
Read: How To Do SEO For Your Images
Add keywords that describe your interests in your Pinterest boards. Also, make sure to choose good names and descriptions for your boards. When you save something to a board, Pinterest uses the words from that board to organize and show your pins and boards to other people. So, when you name your boards, add simple keywords that describe what the board is about. This will help more people find your boards and make it easier for them to understand what they are about.
“Skincare Routine Tips” and “Natural Ingredients” typically become primary keywords for a cosmetics business. The first one is very specific, and the second is more general. It’s a good idea to use both types of keywords together. This lets Pinterest understand what people are looking for and helps your audience know what they will find. This can make your pins more searchable and interesting and bring more people to your website.
This is one of the best SEO tips for Pinterest. Rich pins allow you to bring in more details from your blog directly. Whenever you make any changes on your blog, it will automatically show up on Pinterest. Rich pins can help more people find and click on your posts. They automatically update information from your website to your pins.
To use this feature, you need to create a business account and verify your website first. There are three kinds of special Pins: Recipe Pins (great for cooking blogs), Article Pins (perfect for all kinds of bloggers), and Product Pins (ideal for showing the latest info about products).
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Browse the Popular Category and check Repinned to find the most saved pins by category. Pin highly-relevant content to improve your pinner quality on Pinterest. Curate content that caters to your target audience’s needs and interests, and pin popular content to your boards. This will increase engagement in your pins. Additionally, remember to pin consistently and frequently.
Now you know everything on how to do Pinterest SEO. When you optimize your Pinterest profile using these SEO strategies, you can boost traffic to your website. All you gotta do is use the Pinterest SEO tips regarding improving your domain quality, using relevant keywords in the places we’ve told you, and making eye-catching pins that are relatable with your audience. Some technical stuff like claiming your website, using rich pins option, and choosing board names wisely can help you stand out on Pinterest and drive more organic traffic to your business in 2024 and beyond. You can also hire the best SEO experts to do that for you like us, the First Growth Agency which the top digital marketing company in MENA region.
Hi, I'm Aaqil Abdul Rehman, one of the key individuals behind the success of First Growth Agency. With a spirited blend of marketing savvy and a dash of technical genius, I've dedicated myself to catapulting brands into the spotlight where they belong.
- Aaqil
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