If you’re a brand and want to use a TikTok Business account, then read this article, the good and bad things of a TikTok business account.
Choosing between a TikTok Business and Personal account depends on your goals. A business or a brand should consider a TikTok Business Account because it offers advanced tools and information to help your business. But there are some limitations related to music usage and certain followers needed with business TikTok accounts. Although both of these are good in their specific ways, there are some pros and cons of TikTok business account. Below, we discuss the pros and cons of TikTok business account in detail.
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The first one in our list of pros and cons of TikTok business account is that TikTok Business accounts have tools to help businesses see how well they are doing. These tools can show how much people like and comment on their posts, the kind of people who follow them, and how well their posts are doing over time. TikTok Business Accounts can show how well the content is doing, who is following the account, and how much people are interacting with the content. Businesses can even download the information to make their strategies better and get better results.
The second one in our list of pros and cons of TikTok business account is that business accounts can work with other marketing and customer relationship management tools to make planning and analyzing content easier. They can also use TikTok’s promotion tools to show their content to more people, targeting specific groups and getting more attention fast. As a marketer, you can also connect your business account to other social media management tools like Hootsuite. This makes it easier to plan, schedule, and understand your content.
The third and one of the most important ones in our list of pros and cons of TikTok for business is that businesses can use TikTok’s Promote feature to make more people see their content. A business needs plenty of followers and reach to survive. It’s like an oxygen for businesses, and without it they can’t land sales. TikTok’s business account’s promotion feature can help brands in this case. By using it, businesses can create ads to run on their TikTok content. These ads help get the brands the reach they deserve, and the best thing about them is you can target these ads to the specific group of people you want your ads to reach.
What every business wants is an easy way to upload their products somewhere online where their customers can buy them without much hustle. With a TikTok business account, you can easily let others get access to your products or services. Whatever you sell, be it a service, or a product, TikTok has Shopify integration that lets you create an easy shopping experience by giving you tools to display and sell products directly through the app.
We all agree that no content is complete without a BGM aka background music. TikTok shorts need some sort of running background score in order to make the content more alluring for the consumers. Similarly, businesses need to add BGMs to their TikTok shorts. But the problem is, mostly good music is copyright protected, and you can’t use it for free. However, with a TikTok Business account, you can get access to 1.3 million royalty-free music files that you can use on your TikTok shorts.
With over 1,000 followers, business accounts can add a website link in their bio, driving traffic directly to their website or online store. Besides that a TikTok Business Account can ask for a special checkmark, which shows that the account is legit. Just like regular accounts, business accounts can get this checkmark on TikTok, making the brand more credible and easy to find on the app.
Every operating business needs a place where they can work together. For example, Asaana is a tool that helps people in a company collaborate and interact with each other. There are other tools like this out there too. The good thing about a TikTok business account is that it has an inbuilt Business Center where teams can collaborate on content and other brand tasks easily, without needing an outsider tool like Asaana.
Every platform that runs ads needs an ad manager. Just like Google Ads manager, TikTok has its own ads manager that has an easy UI/UX and is simple to use. This is another one in our list of pros and cons of TikTok for business. TikTok Business accounts can use Ads Manager to run ads, optimize them and manage them for future use. They can also use the Business Creative Hub for ideas and inspiration to make sure their ads are interesting and work well.
Check: Best Time To Post on TikTok in 2024 To Gain Maximum Views
Business accounts on TikTok can only use approved music, which can limit their ability to join popular trends that use copyrighted songs. They are only allowed to use free music from TikTok’s music library, which may limit their creativity because they can’t use popular songs or sounds that often make content go viral.
Business accounts are excluded from TikTok’s Creator Next and Creator Fund programs, which provide monetary incentives for content creators. These programs give money to people who make fun videos. Businesses can still use TikTok to get people interested in their products, but they can’t make money directly from TikTok like individuals can..
TikTok Business accounts are automatically set to public, with no option to toggle privacy settings. Your videos will be visible to everyone, and you can’t change that. All content is visible to everyone, which may not be ideal for all businesses. These accounts are excluded from TikTok’s exclusive creator programs, stopping you from getting special benefits that personal accounts can get, like trying new features early.
Maintaining a TikTok Business account requires a consistent output of high-quality content. To be successful on TikTok as a business, you need to create a lot of good content regularly. It can be hard for small businesses to find the time and money to do this. It’s also tough for them to stand out against bigger companies.
If you want to use features such as the TikTok store or bio profile link, a business account needs to have at least 1,000 followers. This requirement makes it difficult for new or smaller brands to access these features.
The final one in our list of pros and cons of using TikTok for business is that TikTok Business account analytics dashboard only shows data for the last 28 days per video. This makes it hard for businesses to track long-term trends and see how their content is doing over time.
Read: What Are The Pros and Cons of TikTok?
We discussed several pros and cons of using TikTok for business. A TikTok Business account has useful tools like access to music for business, detailed information about your posts, and the ability to show ads to specific groups of people. This can help you reach younger customers. However, there are some disadvantages, such as not having access to all the popular sounds and needing to always create good quality content. It can be a good platform for businesses, but you need to plan and use it carefully. If you need experts to guide you or do it on your behalf, contact us for all your social media marketing needs.
Hi, I'm Aaqil Abdul Rehman, one of the key individuals behind the success of First Growth Agency. With a spirited blend of marketing savvy and a dash of technical genius, I've dedicated myself to catapulting brands into the spotlight where they belong.
- Aaqil
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