Discover how the TikTok Creator Fund helps creators earn money, along with its pros and cons, in this insightful guide.
In short, TikTok Creator Fund acts as your any personal or business bank account. TikTok content creators receives their funds (if eligible) as “Thanks for crafting and uploading your content” by TikTok. Because of the content creators, TikTok earns its revenue. TikTok gives back a little to the eligible creators as an appreciation, and thanks for updating their content on TikTok.
TikTok Creator Fund was founded in 2021 with an initial balance of $200 million. After that, TikTok has made public that they will increase the creator fund to over $1 billion for the next coming three years.
Read: What Are The Pros and Cons of TikTok?
You have to meet the eligibility requirements in order to join TikTok Creator Fund. Below are the steps made easier for you to join TikTok Creator Fund:
Note: Pro Account is mandatory to join TikTok Creator Fund. (Under settings, goto Manage Account > Switch to Pro Account)
1) Login to TikTok app.
2) Goto Account Settings.
3) You will see “Creator tools” tap on it.
4) Then tap Creator Fund.
5) And submit your application.
Also check: What Are The Pros and Cons of TikTok Business Account?
Creator fund is a monetization method on TikTok. Besides running on your TikTok content, you can also use creator funds to make money on TikTok. But there are some pros and cons of TikTok creator fund, you must know if you want to use it. While it doesn’t require you to run ads to make money, the amount you earn through creator fun is significantly smaller than other monetization methods. Let’s discuss below what other pros and cons of TikTok creator fund are there.
The first point in our list of pros and cons of joining TikTok creator fund is that it allows creators to earn money directly from TikTok without the need to run ads on their content. It frees you from running annoying videos on your TikTok content and therefore, you give all your viewers a better viewing experience.
When you participate in the TikTok creator fund, you get to increase your visibility on the platform. More people start watching your content. This way you increase your credibility as an influencer, and brands reach out to you, as a result, opening more opportunities for you to make money on TikTok.
One of the most obvious advantages of the TikTok Creator Fund is the opportunity to earn money directly from your content. Even if the payouts are modest, the potential to monetize your creativity can be a strong motivator to keep producing engaging videos.
TikTok hasn’t set a limit on how much a creator can earn through the Creator Fund. This means that if your content consistently garners millions of views, there’s a chance to accumulate a substantial amount of money over time, providing an incentive to perfect your TikTok game.
The Creator Fund can help foster a sense of community among high-performing creators, making them feel recognized and valued by TikTok. Additionally, this program encourages creators to stay loyal to the platform rather than shifting their focus to competitors like YouTube or Instagram.
Check: Best Time To Post on TikTok in 2024 To Gain Maximum Views
Some creators have claimed that their views dropped after joining the Creator Fund, sparking theories that TikTok’s algorithm might deprioritize Fund participants. Although TikTok has denied these claims, the perception of reduced visibility can be a significant drawback for those relying on consistent viewership.
TikTok is notoriously secretive about how it calculates Creator Fund payouts. The widely accepted 2-4 cents per 1,000 views is based on anecdotal evidence rather than official statements. This lack of transparency can create confusion and uncertainty for creators trying to understand their earnings potential.
To make any significant money from the Creator Fund, creators need to produce a large volume of high-performing content. This can turn TikTok from a fun hobby into a demanding job, potentially leading to burnout or a loss of creative enjoyment.
While the Creator Fund provides a way to monetize content, the payments are generally lower compared to other social media platforms like YouTube. Additionally, earnings can be unpredictable, as TikTok does not disclose the exact formula for calculating payouts, making it difficult to forecast income.
The final point in our list of pros and cons of TikTok creator fund is that everyone can’t join the TikTok Creator Fund. Eligibility is restricted to creators who meet specific criteria, such as having a minimum number of followers and video views. This limitation means that many aspiring creators may not qualify for the fund, regardless of the quality of their content.
Read: Are TikTok Ads Worth It? Pros and Cons of TikTok for Marketing
Now you know all the pros and cons of joining TikTok creator fund. Creators can earn money from their content without relying on ads. The earnings can be lower and less predictable compared to other platforms, and only eligible creators can join. And the fund doesn’t guarantee increased visibility or follower growth. For those who enjoy creating content regularly, the Creator Fund can be a useful way to monetize your videos, but it’s important to weigh these factors and consider if you’re easy with less payouts and if you can sacrifice some sorts of brand partnerships. This way you will find out if the TikTok creator fund is right for you or not.
Hi, I'm Aaqil Abdul Rehman, one of the key individuals behind the success of First Growth Agency. With a spirited blend of marketing savvy and a dash of technical genius, I've dedicated myself to catapulting brands into the spotlight where they belong.
- Aaqil
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