Affiliate Marketing Case Study
H20 for FGA
Challenges
When the client contacted us, they had no proper affiliate marketing strategy. They were experiencing super low engagement rates and almost no conversions. They tasked us with attracting real estate customers in Abu Dhabi.
The challenges were:
- H2O was using marketing channels unsuitable for their industry and target market
- They wanted an increase in sales in a short amount of time
- Their property listings and services lack substantial online visibility
- They don’t have a significant budget needed to establish trust and authority in the real estate industry
Our Strategy
We conducted thorough research to identify affiliates with recognized online platforms, social media channels and blogs related to property investments in Abu Dhabi. Working closely with those affiliate partners, we developed informative and aesthetically pleasing content and requested them to visit H2O’s properties to offer reviews. Also, we ran influencer marketing campaigns targeted towards various audience segments.
Execution
We teamed up with affiliate partners with a niche audience corresponding to the client’s target demographics and highlighted their properties’ unique features and investment potential in our content. We also used affiliate reviews to forge credibility among prospects and tailored campaigns for several audience segments concentrating on particular property types. Using affiliate tracking software, we tracked referrals, conversions and leads driven by affiliates.
Results The client witnessed a major uptick in online visibility, trust, measurable ROI, leads and brand exposure. They are satisfied with the continuous improvement in results and the competitive advantage they now enjoy over other businesses in their industry. Want to replicate the same results for your real estate business? Digital Gravity can amp up your online presence and business growth. Let's make it happen!
