App Growth Marketing Case Study
GJ Properties for FGA
Challenges
The real estate industry and market in Ajman is highly competitive. When GJ Properties contacted us, they were trying to increase awareness about their app among prospective property buyers and investors.
The main challenges were:
- The client’s projects are of high quality and sustainable. They needed to convey these unique selling points efficiently to app users
- They tasked us with increasing the conversion rate of app store visitors into users
- GJ Properties was struggling to gauge the influence of its app growth efforts on user engagement and downloads
Our Strategy
We had a meeting with the client, heard their pain points and proposed our solutions, after getting their approval, our team devised a long-term app growth marketing plan based on our experience and knowledge of the local property sector. We executed extensive keyword research to determine the most related and high-search volume keywords pertinent to Ajman’s real estate market.
Execution
We added the selected search terms to the app title, metadata and description for Google Play and App Store. Next, we displayed the quality and beauty of the client’s property developments through aesthetically pleasing visuals in the app store listing. Educational content inclusion within the app store listing, like sustainability highlights and virtual property tours helped us engage and educate prospective users. Our team also added engaging features within the app store listing, like a property search tool to interact with and retain visitors.
Results Our app growth marketing efforts helped our client enhance their app’s visibility, increase downloads, highlight unique selling points, and boost their ROI. Want to replicate the same results for your real estate business? Digital Gravity can amp up your online presence and business growth. Let's make it happen!
