App Growth Marketing Case Study
Jino for FGA
Challenges
The local car service app market is super competitive, making it difficult for Jino to stand out and garner the attention of both residents and foreigners seeking car services.
We faced these initial challenges:
- The client was struggling to increase awareness about its app among the right audiences as a comprehensive solution for different car-related issues
- They lacked data about the right keywords that people seeking car services commonly use
- Their marketing strategies were failing to improve the conversions of app store visitors into Jino’s app users
Our Strategy
Our team formulated a custom strategy to enhance Jino’s app’s rankings in app stores, increase downloads, boost awareness about car-related services, optimise conversion rates and gauge the outcomes of our ASO efforts. We developed informational resources within the app store listings to tell prospective users about the benefits of client’s car-related services.
Execution
We researched and added keywords to the app title, metadata and description for app stores and created bespoke visuals that effectively convey the importance and value of the client’s app and services. We integrated educational content within the app store listing, to inform users about Jino’s care-related services. Performance tracking tools and systems helped us continually monitor and assess the app’s performance, making required adjustments to keywords and visuals to improve conversion rates.
Results Our client witnessed a significant uptick in app downloads, app visibility in app stores, conversion rates, and overall ROI. Want to replicate the same results for your business? Digital Gravity can take your growth to new heights. Ping us, we will create a custom strategy for you.
