App Store Optimization Case Study
Ajmal Makan for FGA
Challenges
The client operates in a highly competitive landscape, which makes it imperative to outshine others and drive customers seeking sophisticated mixed-use developments.
The primary challenges were:
- Ajmal Makan wanted its property developments to be more popular among the right audiences
- Their app’s downloads were low due to lower ratings
- They wanted to access prospective investors, stakeholders and residents on app stores
- They tasked us with boosting the conversion rates of first-time visitors into app users
- They wanted to quickly optimize their app’s rankings on app stores in low-budget
Our Strategy
We executed keyword research to determine the most relevant search terms related to futuristic mixed-use developments. Our selected keywords offered a clear overview of the client’s projects and their unique features and optimized the app title and description. Our creative team crafted captivating graphics that display the potential and beauty of Ajmal Makan’s developments and applied tactics to engage app store users, urging them to discover further.
Execution
The execution involved designing top-notch visuals that highlight the distinctive elements of Ajmal Makan attracting potential investors and applying engaging features within the app store listing like interactive maps, video tours or virtual experiences. We created lead-generation forms or inquiries within the app store listing to attract customers and keep tracking and assessing the app’s performance, modifying keywords and graphics as required to enhance conversion rates.
Results Our client experienced a major uptick in app downloads, conversion rates, retention rates and overall ROI. Want to replicate the same results for your business? Digital Gravity can take your growth to new heights. Ping us, we will create a custom strategy for you.
