App Store Optimization Case Study
Capital Health for FGA
Challenges
The medical screening app market is competitive, making it essential to stand out and drive customers looking for residency visas and occupational health certificate services.
When Capital Health contacted us, we faced these challenges:
- They wanted to increase their app’s visibility on app marketplaces to access prospects in various locations across the UAE
- They tasked us with finding search terms that their ideal customers are using to search for medical screening services
- They wanted to convert more app store visitors into Capital Health’s app users who download the application
- They were struggling to calculate the results of their ASO efforts in terms of app downloads and user engagement
Our Strategy
We heard the client’s pain points and proposed a long-term plan to achieve their app store optimization goals. Once the client approved it, we set to work and devised a strategy to enhance app visibility, boost app downloads, differentiate our client in a competitive landscape, utilize relevant search terms, optimize conversion rates and calculate the impact of our ASO efforts on app downloads and engagement rates.
Execution
We added relevant search terms to the app title, metadata and description for both Google Play Store and Apple’s App Store. Our designers uploaded beautifully designed app icons and screenshots that efficiently showcase the app’s value and functionality. We launched a campaign to urge people to leave reviews and ratings to boost overall app ratings. Our optimization strategies underscored the app’s distinctive features and perks to help the client outshine the competitors.
Results Our client experienced a major uptick in app downloads, active user count, ratings, conversion rates, retention rates and app revenues. Want to replicate the same results for your business? Digital Gravity can take your growth to new heights. Ping us, we will create a custom strategy for you.
