App Store Optimization Case Study
Injazat for FGA
Challenges
Injazat runs in a highly competitive niche and market, which makes it essential to stand out and drive consumers to seek their services.
The primary challenges were:
- The client wanted its services to be more popular among their target audiences
- They wanted to increase their app downloads
- They needed to attract people looking for health-related consultation,
- Emirates ID services, town planning and survey services on app stores
- They tasked us with amplifying the conversion rates of first-time visitors into app users
Our Strategy
We researched keywords to find the search terms related to Injazat’s services. Our selected keywords offered a clear overview of the client’s services and their unique traits and optimised the app title and description. We crafted captivating visuals that showcase the usefulness of the client’s services and applied strategies to engage app store visitors, compelling them to discover further.
Execution
Our creatives designed and uploaded bespoke visuals and screenshots for each service type, effectively conveying the unique value of each service. We developed lead-generation forms or inquiries within the app store listing to drive customers and kept monitoring and assessing the app’s performance, tweaking keywords and visuals as required to improve conversion rates.
Results Our client witnessed a major uptick in app downloads, app visibility in app stores, conversion rates, and overall ROI. Want to replicate the same results for your business? Digital Gravity can take your growth to new heights. Ping us, we will create a custom strategy for you.
