Content Marketing Case Study
Emaar Atmosphere for FGA
Challenges
Emaar Atmosphere operates in a high-end restaurant industry, which requires unique marketing approaches. They contacted us to see our impressive content marketing portfolio.
The challenges we faced at the beginning were:
- UAE’s dining market is highly competitive
- The client was struggling to attract foreign patrons and tourists to their restaurant
- They wanted to display their menu and exclusive dining experience to prospects effectively
- They tasked us with boosting their brand awareness and driving repeat customers
Our Strategy
We created a goal-oriented content marketing strategy considering local market nuances, the client’s industry, and the target audience. Keyword research is crucial for a robust content marketing plan, so our first step was keyword identification. The next step was content calendar development that contained topics, keywords, dates and responsible resources. Our plan also included regularly sharing our content on suitable platforms to market it to the right audiences properly.
Execution
Our veteran content writers crafted blogs and email campaigns, around restaurant promotions and seasonal changes. We invested in professional videography and photography to show Emaar’s ambience, views and dishes in the best possible light. Our team started a series of culinary blogs that revolve around the client’s history, the thoughts behind the menu and the chef’s suggestions.
Results The client witnessed a major uptick in their organic traffic, impressions, click-through rates, conversion rates and revenue. Want to replicate the same results for your culinary business? Digital Gravity can amp up your online presence and business growth. Let's make it happen!
