Content Marketing Case Study
PicPax Pharmacy for FGA
Challenges
PicPax belongs to the highly competitive ecommerce industry. They had an intuitive and functional website with product pages but lacked a blog section.
We faced the following challenges at the beginning of the campaign:
- They wanted to quickly increase their engagement with their target audience
- Their business growth was rather slow due to high competition in the market
- Their website had a low domain authority due to poor quality and unoptimized content
- They wanted to boost their sales
Our Strategy
Our team devised a long-term content marketing strategy considering the nature of their ecommerce business, health niche and latest trends in content marketing. Our content development process focused on creating content revolving around natural supplements, ancient wisdom and modern medicine.
Execution
Our content marketers developed a content calender to ensure regular creation and distribution of content to promote client’s brand and products. By creating personalized product guides, we educate client’s target audience on specific supplements depending on diverse health concerns and goals. Our work highlighted how PicPax Pharmacy is a trusted brand in the local natural pharma industry and how their products could solve multiple health issues. We also shared real-life success stories and reviews from customers who have used PicPax products.
Results Our content marketing efforts helped the client achieve a major uptick in their online reach, engagement rates, product sales and revenue. Want to replicate the same results for your healthcare business? Digital Gravity can amp up your online presence and business growth. Let's make it happen!
