Conversion Rate Optimization Case Study
Capital Health for FGA
Challenges
The healthcare industry is fiercely competitive in terms of online presence both in the UAE and globally. When the client contacted us, they wanted to maximize their conversion rate.
The challenges were:
- Drive quality traffic to their landing pages and service pages
- Amplify their monthly online appointments
- Boost their daily online inquiries by driving more audience visits
- Elevate their online exposure and attract warm leads ready to be converted
Our Strategy
The main facets of our conversion rate optimization strategy were website audit, booking process streamlining, mobile optimization, CTA optimization, and A/B testing. Our wholesome strategy focused on achieving website conversions, decreasing bounce rates, standing out in the competitive market, simplifying the ongoing process, and calculating the effect of CRO efforts on booking conversions and revenue.
Execution
We applied design changes depending on the website audit findings, focusing on user experience enhancements and modified the booking process to decrease steps, minimize form fields, and offer clear instructions for users. Our conversion rate optimization experts worked on the client’s website’s mobile responsiveness, assuring a smooth booking experience on mobile devices. We tweaked and tested calls to action to find the best placement, wording and design for conversion rate optimization.
Results Our conversion rate optimization efforts bore fruit and the client witnessed a substantial rise in their conversion rates after a few months. The results are only getting better day by day. Want to replicate the same results for your business? Digital Gravity can take your growth to new heights. Ping us, we will create a custom strategy for you.
