Conversion Rate Optimization Case Study
Panel Smart Kantar for FGA
Challenges
Panel Smart Kantar contacted us after seeing our impressive portfolio. They tasked our team with boosting their conversions. Initially,
these challenges were looking us in the eyes:
- The client was finding it hard to engage a diverse global population across 90 countries with different likes and behaviours
- They wanted to show complicated evidence-based data and consulting services to prospects in a user-friendly way
- Panel Smart Kanter was operating in a competitive niche and market
- They wanted to increase their mobile device conversions
Our Strategy
Our strategy involved audience segmentation, content simplification, competitive analysis, mobile optimization and conversion tracking. We segmented Panel Smart Kanter’s global audience depending on geographical locations and user behaviour to offer bespoke content and experiences. Then we simplified the presentation of complicated information utilizing clear and succinct language, visuals and engaging data visualisation.
Execution
We performed a competitive analysis to determine areas where the client can differentiate itself and pinpoint distinctive offerings. Our team optimized Panel Smart Kanter’s site for smartphones to ensure a smooth user experience and intuitive navigation. Advanced conversion tracking tools allowed us to calculate the effect of CRO campaigns on lead generation and conversions.
Results Our calculated efforts achieved significant results for our client. Until now, we have substantially increased their conversions and decreased their cost per lead and the results are only getting better. Want to replicate the same results for your business? Digital Gravity can take your growth to new heights. Ping us, we will create a custom strategy for you.
