Conversion Rate Optimization Case Study
Reliable Interior for FGA
Challenges
Reliable Interior Design wanted to target homeowners and commercial property owners looking for high-end interior design services in Dubai. Initially, these challenges were looking us in the eyes:
- Dubai’s interior design industry is quite saturated with multiple local and international designers vying for audiences’ attention
- Reliable Interior Design had an unoptimized website that was taking a toll on its user experience
- They wanted to decrease their cost per lead due to low budget
- They wanted to drive warm leads to their website and landing pages ready to book their services
Our Strategy
Our conversion rate optimization experts crafted a result-oriented strategy using our vast experience in the interior design industry and knowledge about Dubai’s local population and the latest trends. The main components of our strategy were a comprehensive website audit, the booking process simplification, CTA (Call-to-Action) optimization, mobile optimization, and A/B testing.
Execution
The first phase of execution involved tweaking the client’s website design considering the findings of our audit. Then we minimized form fields and provided clear instructions for users to enhance the user experience. The next step included modifying CTAs to find the most effective wording, design and placement for conversion optimization. Finally, our team tested various website elements and evaluated insights to make decisions for continuous enhancements.
Results Our calculated efforts achieved exemplary results for our client in their budget. Until now, we have significantly increased their conversions and decreased their cost per lead and the results are only getting better. Want to replicate the same results for your interior design company? Digital Gravity can take your growth to new heights. Ping us, we will create a custom strategy for you.
