Conversion Rate Optimization Case Study
Repair Plus for FGA
Challenges
The client contacted us after seeing our strong portfolio. They wanted to convert local audiences who prefer taking the services of a sustainable home maintenance business like Repair Plus.
Initially, these challenges were looking us in the eyes:
- The client has a unique audience and they lacked data about their ideal customers’ preferences and pain points
- Their paid marketing campaigns had high bounce rates, which was taking a toll on their budget
- They wanted to double inquiries from potential customers quickly
- They had an insufficient budget
Our Strategy
Our strategy included a comprehensive website audit, streamlining the booking process, mobile optimization, CTA (Call-to-Action) optimization, and A/B testing. Website audit helped our team determine loopholes and booking process simplification streamlined the booking process. Mobile and CTA optimisation allowed the client’s customers to easily book their services from mobile devices and encouraged users to take action.
Execution
We applied design changes depending on the audit results, to improve user experience and simplify the booking process by decreasing form fields and offering clear instructions for visitors. Our team tweaked CTAs on the client’s website to find the best wording, design and placement for conversion optimization. Finally, we executed A/B tests on various website components and assessed insights to make smart decisions for continuous enhancements.
Results Our calculated efforts achieved incredible results for our client in their budget. Until now, we have doubled their conversions and significantly decreased their cost per lead and the results are only getting better. Want to replicate the same results for your home maintenance company? Digital Gravity can take your growth to new heights. Ping us, we will create a custom strategy for you.
