Email Marketing Case Study
Goyzer for FGA
Challenges
Goyzer contacted us at the start of 2022 with lowering email open rates. The client needed clarification about which strategies to use as their product is unique.
The initial challenges we faced were:
- Difficulty setting up KPIs to evaluate the performance of email marketing campaigns
- The requirement of thorough research to segment the target audience
- Avoiding spam filters
- Grabbing recipients’ attention
- Getting people to click on the links given in their emails
- Creating convenience to improve engagement rates
Our Strategy
We built an email list and divided it depending on common qualities like location, purchase history etc. Our research and experience helped us find the best types of email marketing for their business and industry. Grabbing attention, concise and interactive content, appealing design, proper segmentation, and personalization were important components of the email marketing campaigns we ran for the client. Our proficiency in email marketing allowed us to set the right KPIs, evaluate them and keep tweaking the campaigns as needed.
Execution
We crafted compelling, short and relevant subject lines to urge users to open and read emails as well as clear, valuable and interactive body content. Our email marketers kept the emails scannable, with bullet points, and added a clear call to action.
A neat, orderly layout with more white space, straightforward information hierarchy and top-quality graphics were a significant part of our emails. We also customized the email content for each user to enhance the possibility of a conversion.
Results Within four months, our client witnessed doubled email open rates and clickthrough rates. They are satisfied as our efforts have helped them achieve their desired conversion rates and the numbers are only rising. Want to replicate the same results for your business? Feel free to reach out and our team will be more than happy to assist you! Let’s make it happen together.
