Email Marketing Case Study
Masdar for FGA
Challenges
The client reached us after seeing successful email marketing campaigns we have run for others in the past. They tasked us with boosting their brand awareness, customer engagement and conversions.
We found those challenges standing in our way:
- Getting emails past users’ spam filters and in their inboxes
- Increasing email open rates
- Getting customers to click through the link in emails
- Create compelling marketing copy to generate more leads
- Improving email personalization and performance clarity
Our Strategy
We devised a long-term email marketing plan as per Masdar’s large portfolio of services and solutions. Using our previous expertise and experience in the real estate niche, our email marketing squad focused on amplifying their brand awareness, customer engagement, conversion rates and overall revenue using email marketing tactics.
Execution
We tried earning new subscribers using email marketing best practices, used A/B testing to come up with the most effective subject lines, leveraged personalization tactics and used trigger events to send emails. Using the latest techniques, we worked to augment their deliverability rates and subscriber retention rates.
Results The email marketing campaigns we ran for Masdar accomplished higher open rates, clickthrough rates, conversion rates and list growth rates. Want to replicate the same results for your business? Contact us today and our team will be more than happy to assist you!
