Email Marketing Case Study
MH Services for FGA
Challenges
MH Services operates in a very unique industry and it’s hard to get this niche’s audience to open emails sent to them by businesses. When they contacted us, they wanted to find a creative approach to advertise their digital forensics products.
The initial challenges included:
- They had no way to send dynamic, rich content to their audience
- Urging people to subscribe to their email list
- Boosting email open rates
- Low deliverability rates as their emails were landing in the spam boxes of their users
- Retaining email subscribers
- Low click-through rates
- They weren’t achieving measurable ROI
Our Strategy
Our strategy focused on developing a powerful list, personalizing email marketing campaigns, and fostering a good first impression. We created a sophisticated email marketing model to quantify our client’s email marketing results. Email automation was another component of our tactic to streamline campaigns.
Execution
We segmented their audience depending on demographics, purchase history and behavioural information and added dynamic content to customize emails to each user’s likes, priorities and past interactions. Our writers craft catchy subject lines to appeal to recipients to open emails. We also optimized their emails for mobile devices.
Results After we ran their email marketing campaigns, the client doubled their emails’ clickthrough rates, open rates, and conversion rates. Their bounce rates also decreased and overall ROI is increasing. Want to replicate the same results for your business? Get in touch and our team will guide you further!
