Influencer Marketing Case Study
Jino for FGA
Challenges
Jino connects people looking for on-demand car services to the best service providers in the town using their responsive website and mobile app. They were impressed by our services and wanted to trust us with their marketing. Our team offered them influencer marketing as the solution to their marketing needs.
The main challenges were:
- The client was ambiguous about what influencers to use for their marketing campaign
- They wanted to boost their brand awareness but their marketing efforts weren’t producing the desired results
- They had no industry or competitor data
- They wanted to see tangible results in an unreasonably short amount of time
Our Strategy
We formulated a result-oriented strategy that involved boosting Jino’s app awareness, forging trust for its business among its target audience, and increasing its bookings. The phases included influencer selection, segmentation and targeting, content creation, running campaigns, geographical expansion, exclusive offers and promotion and tracking and measurement.
Execution
We found and partnered with local influencers with a robust presence in the UAE and an interest in car services. Those influencers ran marketing campaigns for Jino featuring users and service providers discussing their experiences and informative videos describing how their app functions and its distinctive features.
Using influencers from several cities helped us promote the platform’s growth into multiple Emirates within the UAE and showcased the availability of services in particular areas.
Results Our influencer marketing campaigns helped the client increase their traffic, follower count, engagements and conversions. The long-term results involve a meaningful increase in brand awareness and audience growth. Want to replicate the same results for your business? Let's have a chat, we will cater to all your influencer marketing needs!
