Influencer Marketing Case Study
Let’s Discover for FGA
Challenges
Let’s Discover is a small brand that offers science workshops. They tasked us to create awareness about their unique services across the UAE.
We faced these notable challenges at the start of our campaign:
- Let’s Discover had limited brand awareness which was a big hindrance to its business growth
- UAE’s education sector is pretty competitive
- The client was struggling to convince schools and educators of the quality and value of their science programs
- The client had budget constraints for marketing, making it challenging to invest in lavish advertising campaigns
Our Strategy
The first part of our strategy was researching and identifying education-focused influencers. The next phases included segmentation, targeting, collaboration and content development. Our strategy was designed to exploit influencers’ reach to nurture authority for the client’s brand and highlight the value of their services for specific locations across the country.
The Execution
We chose influencers with a massive following among educators, schools, and parents and categorized them depending on their reach, and alignment with the client’s brand values. Then we proposed tailored partnership offers to select influencers highlighting the advantages of the client’s science workshops.
Our content emphasized practical learning experience, curriculum alignment, and value for kids. Our team ran localized campaigns for specific regions around the UAE and planned campaigns around academic seasons, like the start of the school year and exam preparation periods.
Results Our efforts resulted in an enormous rise in client workshop bookings. The client also witnessed a major uptick in their brand recognition, localized outreach, seasonal campaign impact and measurable ROI. Want to replicate the same results for your business? Let's have a chat, we will cater to all your influencer marketing needs!
