Search Engine Marketing Case Study
Capital Health for FGA
Challenges
The healthcare industry is fiercely competitive in terms of online presence both in the UAE and globally. When the client contacted us, they wanted to reach out to new target audiences in a more effective manner.
The challenges were:
- Augment quality traffic to their website, landing pages and service pages
- Boost their monthly online appointments
- Increase their daily online inquiries by generating more audience visits
- Enhance their online exposure, attract new patients and promote their healthcare services
Our Strategy
The main facets of our SEM strategy were extensive keyword research, creating an effective Google Ads account structure, paid advertising on various platforms including Google Ads, and winning the ad auction. Our wholesome strategy focused on achieving higher quality scores to earn better ad positions at reduced prices.
Execution
Our team researched for keywords that Capital Health’s audiences used to look for their services online, understood their demands and competition and optimised our campaigns accordingly. Our research helped us constantly track and update the keywords we were using to target our campaigns and keep a balance between short-tail and long-tail ones.
To boost quality score, we created clear and engaging ad copy, optimized landing pages for conversions and user experience, tested with various ad formats and segmented their audience.
Results After we ran their search engine marketing campaigns, the client witnessed a substantial rise in their clickthrough rates, conversion rates, impression shares, cost per click, and cost per action. Want to replicate the same results for your healthcare business? Digital Gravity can take your growth to new heights. Ping us, we will create a custom SEM strategy for you.
