Search Engine Marketing Case Study
GJ Properties for FGA
Challenges
The client was seeing a decline in their online growth. They tasked our team with expanding their online presence and boosting their overall growth using paid search campaigns.
The challenges were:
- Rectifying their site’s crawlability, indexing and mobile usability issues
- Tracking their site’s traffic, behaviour, conversions and finding discrepancies
- Lowering bounce rates of their paid search campaigns
- Optimizing paid marketing campaigns to generate leads
- Reducing the overall cost of running SEM campaigns
Our Strategy
We formulated a multi-faceted search engine marketing strategy involving search retargeting, pay-per-click advertising, search engine optimization, site submission to directories, paid listings management in search engines and social media marketing. Researching and discovering the client’s target audience, defining their goals, and leveraging SEM tools guided our efforts in the right direction.
Execution
Our search engine marketers performed comprehensive market research to fabricate targeted campaigns that can drive quality traffic to clients’ websites. Working on different aspects of search engine marketing, our squad pinpointed and rectified issues that were hindering their visibility in SERPs.
Results Within the next six months, the client witnessed a meaningful rise in their clickthrough rates, conversion rates, and impression shares. The client is happy with the continuous results in terms of their online growth. Want to replicate the same results for your real estate business? Digital Grvaity can take your growth to new heights. Ping us, we will create a custom SEM strategy for you.
