Search Engine Marketing Case Study
Repair Plus for FGA
Challenges
The client contacted us after seeing our strong SEM portfolio. They wanted to collect important insights about the local population who prefer taking the services of a sustainable home maintenance business like Repair Plus.
Initially, these challenges were looking us in the eyes:
- The unique nature of the niche, range of services and competition
- Creating and optimizing search engine marketing campaigns was tricky for this client
- Their audience seems to be suffering from ad fatigue which means becoming desensitized or frustrated by repetitive ads
- Their existing landing pages had really low conversion rates
- They weren’t using the right format and type of ads for their campaigns
- The client wanted to precisely monitor their return on investment and find if it was enough to keep executing campaigns
Our Strategy
Our strategy included keyword research and analysis, ads creation and landing page development, account setup and tracking, campaign launch and monitoring, and evaluation and analysis.
Execution
We used sophisticated keyword research tools to determine high-performing keywords and remove negative search terms from their list. By creating text-based ads and linking them to unique landing pages, our experts catered to their consumers’ initial search intent and pushed them to the final stages of the sales funnel. We also analyzed their KPIs to tweak campaigns for higher conversions and ROI.
Results Our calculated efforts accomplished incredible outcomes for our client in their set budget which boosted their ROI and KPIs. Until now, we have doubled their conversions and achieved a 12% decrease in their cost per lead and the results are only getting better. Want to replicate the same results for your home maintenance company? Let's partner up to do something big. Digital Gravity has what you need!
