Get a proposal icon

SEO Case Study
Capital Health for FGA cone
cone

Challenges

The healthcare industry is fiercely competitive in terms of online presence both in the UAE and globally. When the client contacted us, their website was seeing little to no visitors because of different types of content and technical problems.

The challenges were:

  • Capital Health Centre was securing only a couple of online bookings through their website despite being a top screening clinic in the UAE
  • Their pages used to take a lot of time to load
  • Page speed issue had to be solved at once since it was the major reason many visitors were bouncing back before making an appointment
  • Lack of metadata and poorly optimized metadata throughout the site
  • CHSC demanded that their site rank on Google for more than 30 high search volume relevant service keywords

Our Strategy

Our SEO expertise quickly made us see that CHSC lack optimized content on their website that can drive organic traffic. Using authoritative, and interesting blogs, our content writers strategically placed relevant keywords in their site’s content. Their developers rectified responsiveness and page loading speed issues on our notice. Moreover, our team developed a hierarchical site structure to make it easy for users and search crawlers. Another important tactic was implementing internal linking to amp up content accessibility.

Execution

We started with a thorough technical analysis, which highlighted issues such as several versions of the homepage, duplicate content, users redirected to pages with the wrong language, mobile device optimization, incorrect Rel=Canonical and more. We used keywords on their services page that their potential clients were using to search for similar services. Another tactic was pitching to high-domain authority websites in their niche for guest post opportunities. It helped them develop a strong backlink profile.

Results Within eight to nine months, Capital Health started getting many online appointments every month due to its higher organic visibility in local searches. Their traffic and conversions have only increased since that time and the client is quite satisfied with the promising outcomes. Want to replicate the same results for your healthcare business? Digital Grvaity can take your organic visibility to new heights. Ping us, we will create a custom SEO strategy for you.