SEO Case Study
Lebanon Tours for FGA
Challenges
Lebanon trips & tours needed to rank their website in the travel industry focused on guided tours. They had to compete with hundreds of tourism companies in the digital realm operating in the Middle East.
Our team found those primary challenges:
- Lack of a proper content strategy
- None of their pages were ranking for “easy win” keywords
- Technical SEO issues that were causing their pages not to get indexed by Google
- Choosing the right keywords due to the size and nature of the travel niche
- Missing alt tags, broken images, slow site speed and mobile optimization issues
- Backlinks only from low Domain authority websites
Our Strategy
We performed a thorough SEO audit focused on things, such as current traffic, anchor text, backlinks, etc. Our keyword research found multiple high-search volume keywords and crafted a strategy to rank their pages for them.
The Execution
Our team made a content development calendar for the client’s website and implemented SEO best practices to get their pages indexed by Google. Other issues we resolved include HTTPS security, XML Sitemaps, wrong and missing Robots.txt etc. Working simultaneously on their off-page SEO, we started boosting their website’s domain authority.
Results Over six months, our client witnessed an enormous elevation in their organic rankings, impressions, traffic and conversions. If you want to level up your tourism website’s online game using organic strategies, contact the Digital Gravity team. We will formulate a bespoke strategy as per your business goals and needs.
