SEO Case Study
MH Services for FGA
Challenges
It’s extremely hard to rank in the digital forensics industry. When the client reached us, they weren’t applying any SEO strategies. MH Services requested us to start search engine optimization from scratch.
The primary challenges were:
- The client wanted their German and English language pages to rank in search results
- We found many pages weren’t even indexed on Google
- Their content needed immediate revamp as it contained heavy technical languages that most of their visitors couldn’t understand
- They had no backlink profile which was why Google considered their site not authoritative in their industry
- URLs were long, unspecific and unoptimized for search engines
Our Strategy
Our team formulated a wholesome SEO plan which included technical, on-site, and off-site elements. It included strategic keyword placement, link-building, guest posting and content creation to augment the site’s credibility and visibility in search results.
Execution
Using our proven SEO tactics, we started rectifying the issues we found in our audit. Extensive keyword research helped us identify the best brand and service keywords to boost their pages’ rankings in search engine result pages. Optimizing page titles, meta tags, images, anchor texts, URLs and content revamped their pages and Google started recognizing their website. The latest content marketing techniques allowed us to boost their online conversions.
Results Their website saw a substantial boost in organic traffic, rankings, and click-through rates after a few months. The client is happy as their conversion rates have gone up too as a result of our concerted SEO efforts. Searching for an SEO company in Dubai to step up your SEO game? Contact us to start getting the same results we are accomplishing for our diverse clientele!
