Social Media Management Case Study
H20 for FGA
Challenges
When H20 approached us, they had no proper social media management strategy. The results were less engagement and little to no conversions. They wanted to acquire mature leads that may buy or rent properties in Abu Dhabi. The main challenges were:
- The client was using social media channels unsuitable for their target audience and industry
- They wanted a quick increase in their impressions on major social media platforms such as Facebook
- They tasked us with amping up their brand awareness among local populations
- They needed to advertise their property listings and cater to inquiries instantly
- Their cost per lead was higher than they could afford
Our Strategy
Starting from scratch, our social media team conducted rigorous research and made and optimized social media profiles for H20 on suitable channels. We formulated a data-driven strategy, fabricated paid advertising campaigns, and provided regular strategy suggestions and monthly analytics reporting. The strategy was designed to move prospects through the marketing funnel from brand recognition to conversions.
Execution
We started posting valuable content regularly on all their social media platforms and responded to comments and inquiries. By running contests and creating polls, we encouraged engagements and published their property listings with appealing visuals to promote them. Sharing industry news and insights and providing selling and buying tips helped us foster authority for the client in their niche on different social media platforms.
Results Within one month, the client saw exemplary results in terms of impressions, reach, and profile visits. The number of likes, shares and followers increase exponentially as well. Want to replicate the same results for your real estate business? Digital Gravity can amp up your online presence and business growth. Let's make it happen!
