Social Media Management Case Study
Let’s Discover for FGA
Challenges
Let’s Discover is a small brand promoting unique services. Without much competition, we needed to experiment to find the right approaches for their business. A few notable challenges we faced at the start of our campaign were:
- Narrowing down the target audience
- Persuading schools across UAE that they need an external service provider to conduct science workshops for their pupils
- Determining the right social media platforms to engage with schools’ administration
- Driving long-term business growth for our client
Our Strategy
We joined forces with the Let’s Discover team to determine core objectives, heard their pain points and educated them to find solutions. Working together, we formulated a custom social media strategy which included separate content calendars for all platforms, creative development and analytics and reporting. The aim was to consistently deliver value through our social media accounts to forge lasting connections with the audiences.
The Execution
The first step was rigorous market research to find loopholes in the client’s existing marketing strategies and campaigns. We developed catchy content and eye-pleasing creatives that aligned with each platform’s nuances. Our consistent efforts in terms of timely content and prompt engagement bore fruits in terms of authority and credibility for our client in the eyes of their social media followers.
Results Our efforts resulted in an enormous rise in reach and impressions. The client is satisfied with the consistent boost in their likes, comments, and shares, as well as follower count and profile visits. Want to replicate the same results for your business? Let's have a chat, we will cater to all your social media marketing needs!
