Social Media Management Case Study
Marhaba Seema for FGA
Challenges
Marhaba Seema was a relatively new and small brand when they approached us. They tasked us with spreading the word about their work to both native and non-native audiences. It was quite tricky to find captivating ideas to grab the equal attention of both types of users.
The challenges involved:
- The client had no data or insights to help us create unique selling points that make them stand out from their competitors
- They had experimented with a few social media sites and campaigns with discouraging results, so we had to determine the right platforms for them
- Forging connections with their target audiences by engaging with them
- Bolstering their brand awareness was a big challenge
- The client wanted to expedite their business growth
Our Strategy
We sat with the client to note down their pain points to effectively strategize as per their needs. The first phase of our social media management strategy was target audience identification and segmentation depending on various demographics. The second step was the formulation of a robust content strategy that included scheduling and publishing posts that resonated with the client’s potential customers.
The Execution
Without wasting any time, our team started executing the strategy we had tailored for our client. We created and optimized their social media profiles on suitable channels, started posting relevant, captivating content regularly and responded promptly to any engagements.
With time, their follower count increased and we started creating polls and surveys to boost engagement even more. All our posts were coupled with eye-pleasing creatives to cement the brand’s identity in the audience’s minds.
Results Within a few months, their reach and impressions quadrupled thanks to our consistent efforts. The client also witnessed a massive boost in likes, followers and profile visits on all social media channels. Want to replicate the same results for your business? Digital Grvaity can take your business growth to new heights. Ping us, we will create a custom SMM strategy for you!
