Social Media Marketing Case Study
Let’s Discover for FGA
Challenges
Let’s Discover is a small business promoting unique services. They have fewer competitors so we needed to experiment to determine the right approaches for their business. Some challenges we faced at the beginning of our campaign were:
- Researching the target audience
- Persuading local schools that they need an external service
- provider to hold science workshops for their pupils
- Finding the right social media platforms to engage with audiences
- Driving long-term business growth
Our Strategy
We collaborated with the Let’s Discover team to determine objectives, heard their pain points and presented solutions. Working together, we created a custom social media strategy which included content calendars for all platforms, visuals development and analytics. The aim was to consistently provide value through our social media content to forge lasting bonds with the audiences.
The Execution
The first step was deep market research to find discrepancies in the client’s existing strategies and campaigns. We created catchy content and stunning creatives that aligned with each platform’s nuances. Our dedicated efforts in terms of timely content and engagement fostered authority for our client in the eyes of their social media followers.
Results Our efforts led to an enormous increase in reach and impressions. The client is happy with the boost in their likes, comments, and shares, as well as follower count and profile visits. Want to replicate the same results for your business? Let's have a chat, we will cater to all your social media marketing needs!
