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Social Media Marketing Case Study
Marhaba Seema for FGA cone
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Challenges

Marhaba Seema was a relatively small brand when they reached us. They tasked us with marketing their books to both native and non-native audiences. It was quite tricky to come up with captivating ideas to attract the attention of both types of users.

The challenges were:

  • The client had no data to help us create unique selling propositions for them to outshine competitors
  • They had experimented with some social media platforms and campaigns with insufficient results, so we had to identify the right platforms for them
  • Forging connections with their ideal customers by engaging with them
  • Augmenting their brand awareness was a big challenge
  • They wanted to accelerate their business growth

Our Strategy

Upon meeting the client, we heard their pain points to create a working plan as per their needs. The first part of our social media marketing strategy was target audience identification and segmentation based on various demographics. The next step was the formulation of a solid content strategy that involved scheduling and publishing content that resonated with their target audience.

The Execution

Without wasting any time, our social media marketers started executing the strategy we had made for our client. We created and optimized their social media accounts on appropriate channels, began posting relevant, engaging content regularly and responded to any engagements.

With time, their follower count soared and we began creating polls and surveys to increase engagement even more. All our content was coupled with stunning creatives to reinforce the brand’s identity in the audience’s minds.

Results Their reach and impressions significantly soared within a few months due to our consistent efforts. The client also saw a massive increase in likes, comments, followers and profile visits across all social media platforms. Want to replicate the same results for your business? Digital Gravity can take your business growth to new heights. Ping us, we will create a custom SMM strategy for you!